Digital Marketing Director

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Full Time
-USD
Work from home not available Travel not required

Job Description

The Digital Marketing Director is a highly-innovative individual who will lead all aspects of our r Lead Generation, SEO, PPC, Social, Web, Path to Purchase, the Sales Force/Marketing cloud tech stack and how to make use of these tools to be world class in Lead Generation. This person will also be instrumental in the modernization of our digital infrastructure and ways we do business, identify and drive new digital business creation, and a key leader in the delivery of a superior customer experience and loyalty program. The Digital Marketing Director will help grow the DAT brand s influence while also increasing brand loyalty and awareness. The duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.


Qualifications


A minimum of 10 years experience in a digital marketing or advertising position. Must be an outstanding communicator with demonstrated experience leading a team, excellent interpersonal and analytical skills. Significant experience managing a budget and an in-depth understanding of SEM. The requirements listed below are representative of the knowledge, skill, and/or ability required.


Essential Duties and Responsibilities


  • Translating a vision for online marketing into a coherent digital marketing strategy

  • Developing and executing integrated online strategy with wider company marketing plans

  • Leading and managing the digital marketing team

  • Leading ecommerce by increasing web visibility, traffic, and conversion rates

  • Using PPC, SEO, email campaigns, blogs, forums, and other social media experience to generate leads

  • Establish and manage the marketing cloud and tech stack

  • Manage and optimize the customer journey through the digital touch points

  • Establish and manage the CRM program

  • Understanding analytics and measuring ROI

  • Increase brand awareness

  • Managing the Digital Marketing budget

  • Managing performance by setting and proactively managing KPI s

  • Other duties may be assigned

Supervisory Responsibilities: The Digital Marketing Director has successfully lead a team of people as well as lead cross functional teams and is an expert collaborator. This role has direct supervisory responsibilities.


Education: Bachelor's degree in Marketing or relevant field from four-year college or university. Ideally with a digital marketing or advertising qualification or certificate.


Knowledge: Having broad expertise or unique knowledge with experience in marketing, art direction, and social media management. In-depth knowledge of various social media platforms, best practices, and website analytics. Up-to-date on the latest trends and technologies in digital marketing.


Job Complexity: Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups.


Supervision: Acts independently to determine methods and procedures on new or special assignments. May supervise the activities of others.


Experience: A minimum of 10 years of related experience.


About DAT


DAT operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 141 million forecasted freight matches in 2017, and a database of $33 billion of market transactions.


The Original Load Board - Trusted Since 1978


The company was established in 1978 as the Dial-A-Truck (DAT) load finder service at Jubitz truck stop in Portland, OR.


DAT Solutions offers competitive compensation and an excellent benefit package that includes medical, dental and vision coverage, flexible savings accounts, 401K, Life and AD&D insurance, a comprehensive Paid Leave program, and a Tuition Reimbursement program. Participation is limited to regular full-time employees.


DAT Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. We especially invite women, minorities, veterans, and individuals with disabilities to apply. EEO/AA M/F/Vet/Disability.


Sponsorship and relocation assistance are not offered at this time for this position.


All referrals and resumes are managed exclusively through the Human Resources Department. DAT Solutions will not consider unsolicited resumes from vendors including search firms, fee-based referral services and/or recruitment agencies.


For additional information, see www.DAT.com/company

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information.



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Dice Id : 90906675A
Position Id : DIGIT06448-00001
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