Digital Marketing Director

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The Creative Group
Analysis, CMS, Content Management, CRM, Director, Manager, Management, Research, SalesForce
Full Time, Full Time
$130,000.00 to $140,000.00 per year
Work from home not available Travel not required

Job Description


Provide intimate knowledge of the ins and outs of marketing strategy, analysis, and campaign execution in the new Digital Marketing Manager opportunity from The Creative Group. In this role as Digital Marketing Manager, you will be required to make important decisions, complete the job, and work well with others ? all while keeping the bottom line. This full-time employment opportunity is based in the San Francisco, California area. We are seeking an accomplished Digital Marketing Manager with a demonstrated ability in expanding a brand's reach while increasing its loyalty and awareness through targeted copywriting, art direction, and social media. This job offers a unique opportunity to lead digital improvement initiatives while also taking part in digital transformation efforts. We are looking for individuals that have a desire to make a significant impact in a leadership role and should have a customer-first mindset with experience improving the online customer experience. Act now and submit an application today!

Your responsibilities in this role

- Lead a top-notch team of digital specialists and oversee the digital strategy


- Join forces with product and operational teams to identify key opportunities to augment the customer journey experience


- Administer clear communications to the customer that are material to their needs and life stage


- Verify that the CRM plan is executed without any delay and within budget


- Propel more insight and analysis into the effectiveness of CRM initiatives


- Establish, inaugurate, conceive, and oversee long-term digital marketing campaigns as well as spearhead short-term advertising and marketing solutions


- Handle take up of products/services through new channels to fall in line with business objectives


- Run weekly reviews with key stakeholders, get budgetary sign off and report back on ROI


Email your resume to schedule a conversation with me today! cathy.mebane@creativegroup.com- Less than one year of experience preferred


- Skilled in Content Management System (CMS) Digital Marketing System (DMS)


- Previous experience in vendor management


- A varied combination of skill, management experience and initiative


- Distinguished ability in conceiving digital brands with strong ROI


- Background in frontline customer journey, driving traffic to our main site


- Expert in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM


- Tactical multi-channel marketing and digital brand consistency


- Past managerial position


- Command of Google Analytics


- Comprehensive knowledge of Salesforce.com


- Strong familiarity with keyword research


Company Information

The Creative Group is a leader among creative and marketing staffing agencies. We specialize in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. As the creative, and design staffing division of Robert Half, we offer flexible solutions to meet companies' project, contract-to-hire and full-time employment needs. Through our parent company, we also have the resources to support organizations' temporary and full-time staffing needs in the areas of technology, accounting, finance, administrative and legal. The Creative Group is a creative and design staffing agency that is well-connected to the communities we serve. We have built valuable relationships with the top industry organizations, including AIGA, HOW Magazine, Graphic Design USA and The American Advertising Federation (AAF). We also have an exclusive relationship with The Wall Street Journal. For this reason, working with The Creative Group gives companies and individual professionals a unique advantage over other creative and marketing staffing agencies. With creative and design staffing agencies located in major markets across the United States and Canada, The Creative Group is proud to serve as a respected community partner in the cities where we live and work.
Dice Id : 10466845
Position Id : 00410-0010918505

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