Digital Marketing Manager

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The Creative Group
B2B, Manager, PowerPoint, Project, Sales, SalesForce
Full Time
Depends On Experience
Work from home not available Travel not required

Job Description

* Partner with our RVPs and AEs of Commercial Accounts to serve as the key marketing business partner for pipeline success.

* Turn solution goals and objectives into actionable integrated regional Account Based Marketing plans that deliver pipeline and revenue across product portfolio.

* Work with cloud product marketing teams, extended marketing groups, and Industry thought leaders to develop and execute integrated buyer journeys for our top accounts.

* Quarter-back across the entire marketing and product marketing teams (creative, writers, online, events, PR, campaign analytics, etc) to ensure quality and timely demand generation execution across all internal external marketing channels. Channels include but are not limited to: direct mail, email, webinars, paid digital, events, guerrilla, SEM, SEO, website, paid organic social, and traditional advertising tactics.

* Manage and own campaign pipeline for effectiveness and results. Develop reporting frameworks for clear communication with sales and marketing leaders to share performance trends.

* Effectively manage Sales communications to key regional stakeholders through regional meetings, Chatter, email newsletters.*Requirements: *

* 3-5 years marketing experience in a role managing multi-channel marketing campaigns ( ie. email, direct mail, print, online and /or social media). Ideal candidate will have a proven track record with ABM campaigns.

* 2+ years experience partnering with sales to deliver results

* 3+ years experience developing and executing new marketing strategies and programs for B2B organizations

* 3+ years experience driving demand and pipeline for the programs

* Team player with a willingness to jump in and help with any project no matter how small

* High energy and the ability to manage multiple initiatives

* Track record for delivering under tight deadlines

* Strong understanding of demand generation and a track record of owning campaigns and driving success

* Strong communication skills including story telling with PowerPoint

* Past experience in using Salesforce and/or other marketing tools such as Marketo, Eloqua, Responsys, Google Analytics, Omniture, etc..

Company Information

The Creative Group is a leader among creative and marketing staffing agencies. We specialize in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. As the creative, and design staffing division of Robert Half, we offer flexible solutions to meet companies' project, contract-to-hire and full-time employment needs. Through our parent company, we also have the resources to support organizations' temporary and full-time staffing needs in the areas of technology, accounting, finance, administrative and legal. The Creative Group is a creative and design staffing agency that is well-connected to the communities we serve. We have built valuable relationships with the top industry organizations, including AIGA, HOW Magazine, Graphic Design USA and The American Advertising Federation (AAF). We also have an exclusive relationship with The Wall Street Journal. For this reason, working with The Creative Group gives companies and individual professionals a unique advantage over other creative and marketing staffing agencies. With creative and design staffing agencies located in major markets across the United States and Canada, The Creative Group is proud to serve as a respected community partner in the cities where we live and work.
Dice Id : 10466845
Position Id : 00410-9501864336

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