Digital Marketing Specialist

Account management, Microsoft Excel, Finance, Operations, Reporting, Media, Ad exchanges, CM, Advertising, Analytical skill, Online advertising, Portfolio management, SQL, Presentations, Pivot table, Addressable, Digital, eCommerce, eMarketing, media buyer
Full Time
$105,000 - $115,000
Work from home available Travel not required

Job Description

Formal Title is Addressable Marketing Manager

  • Combine media market & technical knowledge, data analysis and client feedback to help sell, develop, configure, operate and optimize complex campaigns to meet client objectives
  • Bring to team an in-depth knowledge of the digital media industry and media market dynamics and managerial client service experience
  • Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality
  • Manage account planning and account assignment processes across his/her unit, including managing to a tiered level of service based on account tiers
  • Mentor and develop his/her unit, including goal setting, collaboration, training, feedback reviews and other career development opportunities
  • Define allocation of portfolio management to his/her respective team with the approval of the Senior Director/VP, Programmatic Specialist team
  • Ensures that his/her team is fully trained on all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
  • Develop, evolve and refine the client service process
  • Consult with operations team regarding development and alignment of campaign capabilities and service delivery
  • Ensure successful delivery of work to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
  • Develop longer term solutions for clients including custom data management solutions, data solutions and work with clients and agencies to expand scope of services within client base to capture all possible opportunities arising from the audience platform approach
  • Act as a first point of escalation for Programmatic related issues around and not limited to campaign performance. Ensure issues are dealt with tact and in a timely manner
  • Proactively monitor and track performance across all campaigns and regularly review campaign performance with CM team


    • Bachelor’s degree or equivalent work experience
    • Preference to Economics, Finance, Mathematics, Business or other quantitative concentration
    • 6+ years plus experience in digital media account management with a leading online advertising agency, network, advertising exchange or optimization firm, preferably in a client service focused role
    • Sales, pitching and business development experience strongly favored
    • Experience of working to targets and forecasts and taking responsibility for the business performance of a client or group of clients within an organization preferred
    • Experience with yield optimization through a bid management platform such as SEM preferred


    • Excellent quantitative and analytical skills with the ability to draw conclusions based on data
    • Strong knowledge of ad targeting methodologies
    • Understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
    • Ability to investigate, analyze & solve problems, and clearly communicate results
    • MS Office fluency, including Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros, SQL, SAS or other data manipulation tools a strong plus
Dice Id : 10361238
Position Id : 005JKTENY85
Originally Posted : 2 months ago
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