Digital Marketing Strategist

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The Creative Group
QA
C2H Independent, Contract Independent, Contract W2, C2H W2
Work from home not available Travel not required

Job Description

Description

The Creative Group is seeking a hands-on Digital Marketing Strategist to play a key role in a marketing team for our client in the Health & Wellness industry. This position will be responsible for implementing an effective lead nurturing program that guides prospects through the buyer journey through segmentation and lead scoring, using marketing automation best practices. Our client offers a unique work environment and amazing benefits, flexible work hours and remote ability as well as the opportunity to bring your favorite pup to work. The Digital Marketing Strategist is responsible for executing marketing campaigns designed to engage, educate, acquire, and nurture patients using a marketing automation platform. This is a full-time, 3-month contract-to-hire opportunity in Salem, OR.

Administration and management of our Pardot implementation, including streamlining existing flows and working closely with Marketing to build out campaigns, streams, landing page forms, etc.
Develop and execute marketing automation journeys to acquire new customers and to engage and grow existing customers
Optimization of lead scoring and distribution methodology to ensure quality leads are routed through Pardot/salesforce and notifications are sent to the sales team, increasing efficiencies and conversion rates
Assist Marketing with segmenting and leveraging the marketing database for greater campaign efficiency and effectiveness
Leverage Salesforce and Pardot and other tools to create dashboards and reports to track the ROI of marketing activities and ensure effectiveness and continued investment
Interpret and translate metrics into insightful analysis to drive change and campaign performance
Assist in the creation of engaging online content including landing pages, infographics, videos, graphics and blogs; monitor and analyze content success
Bring to the table a thorough knowledge of best practices and processes for marketing automation and ensure these are in place to maintain the integrity of the Pardot data and garner the best results from campaigns
Actively drive, organize, and participate in key enhancements in both Pardot and Salesforce
Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions and ensure accurate synchronization between the Pardot and Salesforce databases
Ensure required data is captured at all customer touchpoints and accurate synchronization between Pardot and Salesforce dashboards

Requirements

Bachelor's degree in Marketing or experience in a related field
MUST have working knowledge of Salesforce, Pardot and Google AdWords as well as some knowledge of HTML
2+ years of experience developing and executing digital marketing campaigns with a marketing automation platform
2+ years of experience in digital marketing disciplines, including social, SEO/SEM, organic and paid search, and retargeting
Leverage excellent project management skills with demonstrated ability to manage multiple projects simultaneously
Able to independently define, schedule and manage all tasks and prioritize workload effectively under tight deadlines (be a multitasker)
Basic proficiency in MS Excel and Adobe Creative Suite InDesign, Photoshop, Illustrator is preferred

If you are interested in this position, please send your resume to Jen Scholten at Jen.Scholten@creativegroup.com.

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books - and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.


Company Information

The Creative Group is a leader among creative and marketing staffing agencies. We specialize in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. As the creative, and design staffing division of Robert Half, we offer flexible solutions to meet companies' project, contract-to-hire and full-time employment needs. Through our parent company, we also have the resources to support organizations' temporary and full-time staffing needs in the areas of technology, accounting, finance, administrative and legal. The Creative Group is a creative and design staffing agency that is well-connected to the communities we serve. We have built valuable relationships with the top industry organizations, including AIGA, HOW Magazine, Graphic Design USA and The American Advertising Federation (AAF). We also have an exclusive relationship with The Wall Street Journal. For this reason, working with The Creative Group gives companies and individual professionals a unique advantage over other creative and marketing staffing agencies. With creative and design staffing agencies located in major markets across the United States and Canada, The Creative Group is proud to serve as a respected community partner in the cities where we live and work.
Dice Id : 10466845
Position Id : 03600-0011237652
Originally Posted : 1 month ago

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