Director, Digital Marketing & Ecommerce: performance marketing, paid media for B2C ecomm strategy (content / branding / demand generation / drip marketing / SEO / SEM / PPC / Social Media), CMS, CRM, CDP w/ strong ROI / reporting

  • KORE1,
  • Remote or Aliso Viejo, CA
  • 3 days ago
director of digital marketing, ecommerce, drip marketing, drip campaigns, nurture campaigns, CRM, CDP, microsoft customer insights, marketing automation, branding, omnichannel, content strategy, content generation, social media, twitter, facebook, instagram, seo, sem, ppc, cpc, website, kpis, data, reporting, a/b testing, multi-variant testing, AI, ML, linkedin, demand generation, sales funnels, performance marketing, performance media models, b2b, b2c, b2b2c, pnl, vendor management, team leadership, b2c ecommerce, contentful, amplience, commercetools, cpg, consumer packaged goods, wellness, health, microsites, customer segmentation, customer data platform, HCP, healthcare practitioner
Full Time
Depends on Experience
Work from home available Travel required to 50%.

Job Description






KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for a Director, Digital Marketing & Ecommerce: performance marketing, paid media for B2C ecomm strategy (content / branding / demand generation / drip marketing / SEO / SEM / PPC / Social Media), CMS, CRM, CDP w/ strong ROI / reporting
The Director, Digital Marketing is a multi-disciplinary role which will manage, oversee, and implement the overall digital marketing strategy for our omnichannel organization. 
This individual will be responsible for growing company's brand awareness and driving traffic across paid and organic strategies delivering enhanced engagement and market leading conversion. 
The Director will play a leading role in developing the digital channel strategy, online product marketing, customer purchase experience, eCommerce, and customer/community engagement by blending both brand and performance marketing for the company portfolio.

This individual will be responsible for the digital data-based marketing efforts, lead generation and tracking, omni-channel campaign management, website management and optimization, and all social media activity. 
The Director, Digital Marketing will grow and scale the company Digital Ecosystem which includes Health Care Practitioner resellers and recommenders, consumers, and patients throughout all business units and channels by maximizing traffic, demand, engagement, conversion, and retention. 
The ideal candidate will be passionate about data-driven marketing strategy, an expert in CRM and marketing automation tactics, fluent in utilizing content marketing strategies to produce marketing qualified leads, experienced in website production, and knowledgeable in site optimization to improve organic page rank.
What you'll do:
  • Lead and drive all aspects of Digital Marketing and Ecommerce - Building brand awareness and relevancy, upper funnel awareness / nurture campaigns / demand generation, boosting digital presence and social currency, social media programming, KOL / influencer management, agency oversight, content and asset creation
  • Manage team to develop and execute ongoing launches and digital content marketing strategy, including landing page optimization, lead nurturing, and reporting
  • Support omni-channel marketing campaigns by developing high-impact landing pages, producing associative ads for CPC / PPC, and defining, tracking, and reporting conversion metrics
  • Drive a seamless customer purchase experience through the creation and execution of a cohesive brand, category, and product story orchestrated across our digital channels and touchpoints to drive demand, consideration, engagement, purchase 
  • Manage and build strong partnerships with internal relationships with commercial teams to manage communication calendar, customer feedback, and creative to support all channels. 
  • Manage external partner agency relationships and vendors to ensure work received is of high quality, on time, within budget, and meets requirements 
  • Own and continuously improve digital lead generation efforts, optimizing the marketing tech stack (CRM, Marketing Automation, Google Analytics) working with partners to improve usability, data cleanliness, and integrations.
  • Identify insights through digital measurement and performance tools, to inform strategies
  • Design / consume data from A/B testing / multivariant testing, improving digital funnels, and increasing conversion rate
  • Manage and perform competitive intelligence to identify promotional activities based on first and third party data that fit the company's strategy and positioning
  • Direct strategies and strategically manage paid search, display, Social, Email, CRM and affiliate campaigns across channels and ensure program specific ROI goals and sales targets are being met - reporting on process to stakeholders 
  • Build and manage social media channels (LinkedIn, Facebook, Twitter, and Instagram) including content, creative and paid media to drive demand and engagement
  • Test, iterate, optimize and scale our performance marketing efforts across paid social, programmatic, SEO/SEM, content syndication, and affiliate marketing to generate demand and winning conversion levers across product merchandising, pricing, placement, and promotions
Reporting, Financial/budgeting
  • Own the Digital Marketing Budget / P&L / paid media budget
  • Manage the financial planning of digital marketing across channels, reforecasting sales targets and shifting spend to drive performance while adhering to budgets and goals
  • Experienced with marketing analytics and measurement evaluation being able to turn evaluation into media spend optimization
  • Develop and maintain reporting on all levels of data for ROI and KPI metrics
  • Identify insights through digital measurements and performance tools to inform strategies
  • Manage ongoing efforts to refine database segmentation strategies to drive more incremental sales and make the message more relevant to each customer
  • Cultivate a collaborative, creative, motivating environment that values innovation and talent development
  • Inspire and develop a high performing team working and gain buy in and partnership to achieve goals with cross functional teams
  • Other projects as assigned
You'll love this job if you're: 
  • A strong communicator and collaborator and work effectively with all members of the organization, from individual contributors to top execs 
  • Highly analytical and strategic. Your problem solving skills are unparalleled 
  • You always maintain a friendly disposition - even (and especially) under pressure
  • Quick on your feet! When problems arise, you reliably produce responses and solutions
What you'll need:
  • Four-year college degree in Bachelor's degree in a related field required. 
  • MBA strongly preferred
  • Relevant certifications are a plus. 
  • Health / wellness experience is a plus.
  • Significant digital marketing experience w/ a significant emphasis on ecommerce sites: branding, content strategy / generation, demand generation, nurture / drip campaigns, etc. (We do B2B and B2B2C ecommerce strategies & are looking to enter into the B2C market) 
    • Current B2C ecommerce required. Amazon storefront experience is a helpful.
    • B2B ecommerce, especially in the context of working w/ healthcare professionals is a big plus (even if dated)
    • B2B2C ecommerce is also helpful as we offer a microsite for our B2B partners
  • 10+ years of data driven digital marketing experience, with a focus on managing large-scale, performance driven campaigns either agency or client side that includes paid media ROI analysis. P&L responsibility preferred. 
    • Ability to be hands on (role is 70% tactical & 30% strategic to start, but will swing more strategic as the team grows / function matures)
    • Experience directly managing an internal team
    • Strong vendor / agency management skills
    • Strong conflict resolution management skills.
    • Strong leadership philosophy that you can speak to during the interview. 
  • Skill / experience leveraging and optimizing the full marketing technology stack, particularly CRM (any will do), ecommerce, CMS, etc.
    • Performance Marketing / Performance Media Models
    • Growth Marketing / Hacking mindset desirable. 
    • Ecommerce:
      • Skilled at driving strategy around branding, customer journey mapping (in partnership w/ Product Management), content strategy / generation, demand generation, nurture / drip campaigns, & consuming data (A/B &/or multi-variant tests) to optimize / make improvements. Experience consuming data from AI / ML (from our tech teams) a plus. 
      • Experience working w/ a Customer Data Platform helpful. Microsoft Insights a plus. 
    • CRM (any will do):
    • Significant experience with data management, especially as it pertains to segmented list cleansing (for lead nurturing) and CRM/Marketing Automation integrations
    • Ability to design and execute on a multi-stage automated marketing campaign, with specific attention to optimization and reporting
    • Websites / SEO / SEM / PPC:
      • Track record of leading the build, launch, and management of websites in partnership with internal stakeholders and external agencies
      • Thorough understanding of SEO principles, optimization, reporting and search analytics.
    • Content / Branding
      • Exceptional content marketing experience from landing page creation, optimization and tracking to omni-channel campaign strategy and management
      • A keen eye for copy and experience executing strategic storytelling is a must
    • Social Media
      • Experience building and managing social media channels (LinkedIn, Facebook, Twitter, and Instagram) including content, creative and paid media to drive demand and engagement
    • CMS
      • Strong experience with CMS systems and high level of comfort working with front-end web updates
    • Data / Reporting / KPIs / Metrics:
      • Experience strategizing, designing, and executing A/B testing campaigns with the ability to manage and present report results
      • Comfortable conducting metrics analysis, setting KPIs, and interpretation of goals and reporting on the results to senior leadership.
      • Experience consuming data from AI / ML (from our tech teams) a plus. 
  • Proven track record of leading both brand and performance marketing to drive customer acquisition, retention, and engagement through digital, social, mobile, and emerging media channels
  • Strong financial and analytical skills- facility with numbers and quick translation of analytics to implications to shape strategy
  • Hands on experience with a paid search management platforms and 3rd party ad serving tools a plus
  • Knowledge and experience in marketing analytics platforms and reporting tools, i.e., Google Analytics and user testing.
  • Digital asset management, content management systems, marketing automation, and data management platforms
  • Marketing performance measurement and attribution modeling
  • Excellent project management skills
  • Successful in collaborating cross-functionally and building consensus among internal and external stakeholders in an entrepreneurial, high-expectation environment is essential. Additionally, be able to confidently manage competing priorities while ensuring a high level of customer service to stakeholders
  • Strong organizational and time management skills with the ability to manage multiple projects and assignments simultaneously and deliver them on time, and on budget
  • Excellent written and verbal communication, and presentation skills
  • Consumer and customer insight driven
  • Strong strategic thinking skills
  • Innovative and entrepreneurial mindset
  • Forward-thinking and highly collaborative with a balance of left and right brain thinking (analytical and creative) 
  • Position requires GMP training and compliance
Physical requirements/working conditions:
  • Sits at a computer station, meeting table or work desk for more than two-thirds of each day
  • Stands and walks to other stations and departments throughout the day
  • Uses hands and fingers to operate computers and office equipment most of the day
  • May stoop or crouch to access files or storage
  • Requires clear vision at 20 inches or less with or without corrective lenses
  • Hearing and speech within normal ranges and sufficient for clear communication face to face and especially via the telephone
  • Lifts up to 10 pounds regularly; lifts 25 pounds occasionally
  • Exposed to noise levels typical of office environments
Specializing in professional and technical recruiting, KORE1 is committed to supporting top IT, Engineering, Creative, Scientific, Accounting and Finance professionals in their career paths. We build deep relationships with leading companies, connecting them to exceptional talent every day. With extensive industry expertise and unmatched opportunities, our goal is to provide a unique experience for our contractors and consultants as they prepare for their next role. We are passionate about matching the right people with the right companies.
Kore1 provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Kore1 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Kore1 expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Kore1's employees to perform their job duties may result in discipline up to and including discharge.
Dice Id : 10121019
Position Id : 7425552
Originally Posted : 3 months ago
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