Director of Marketing

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The Creative Group
Director
Full Time
Work from home not available Travel not required

Job Description

Description

The Creative Group is looking for a Director of Marketing with experience in the Commercial Real Estate industry to join a leading provider of facilities solutions in the Dunwoody area. In this role, you will report directly to the CMO and will provide strategic and tactical direction to the industry segment marketing team and oversee the development of the marketing strategy goals and objectives for priority segments, facilitating the collaboration, planning and action in the accomplishment of these goals.




To apply, please send resume DIRECTLY TO lauren.chamblin@creativegroup.com


Responsibilities:



  • Work closely with leadership and across a cross-functional marketing team, always thinking about new ways we can increase awareness, generate demand, accelerate pipeline, and grow sales within the Industry segments and to their buyers

  • Drive an integrated content approach across all marketing and sales channels, with input from key stakeholders across the organization

  • Drive content strategy and collaboration through market research and customer insights to increase engagement across all marketing channels and to support the selling

  • Monitor marketing performance KPIs across all industry segments and perform ongoing analysis of campaign and content metrics for various outputs to internal audiences at all organizational levels

  • Provide strategic view into clients, client purchasing behaviors, and define the client purchasing journey along with the key decision-makers and influencers

  • Standardize approaches and methodology for buyer research, persona development and marketing planning for marketing effectiveness

  • Translate technical and service line specific capabilities into benefits that are understood by buyers

  • Identify geographic target markets, strategic partners, influential consultants, industry associations, key publications and media, trade conferences & events, speaking opportunities, etc



Requirements

Marketing Strategy

  • BA/BS in Marketing or Business, or related field required. MBA a plus.

  • 15+ years of Marketing, Consulting and/or Business Development experience

  • 5-7 years of strategic planning and/or marketing plan development

  • Business acumen, strategic planning, creativity, highly developed leadership and interpersonal skills, quantitative analytical abilities and outstanding communication skills

  • Strong collaboration & negotiation skills, showing ability to influence without ownership, gaining support and trust across the organization to achieve agreed upon business outcomes

  • Ability to build and closely manage a diverse team of marketers that can operate successfully across functions and department





At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books - and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 888.490.5565 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

2019 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.


Company Information

The Creative Group is a leader among creative and marketing staffing agencies. We specialize in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. As the creative, and design staffing division of Robert Half, we offer flexible solutions to meet companies' project, contract-to-hire and full-time employment needs. Through our parent company, we also have the resources to support organizations' temporary and full-time staffing needs in the areas of technology, accounting, finance, administrative and legal. The Creative Group is a creative and design staffing agency that is well-connected to the communities we serve. We have built valuable relationships with the top industry organizations, including AIGA, HOW Magazine, Graphic Design USA and The American Advertising Federation (AAF). We also have an exclusive relationship with The Wall Street Journal. For this reason, working with The Creative Group gives companies and individual professionals a unique advantage over other creative and marketing staffing agencies. With creative and design staffing agencies located in major markets across the United States and Canada, The Creative Group is proud to serve as a respected community partner in the cities where we live and work.
Dice Id : 10466845
Position Id : 00900-0011225179
Originally Posted : 1 month ago

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