ECommerce Marketing Manager / Amazon Consultant / Amazon Expert / Amazon marketing manager

E-Commerce Marketing Manager, Amazon Marketing Services, AMS, Search Engine Optimization, SEO, Google ad words
Full Time
Depends on Experience

Job Description

Role: ECommerce Marketing Manager / Amazon Consultant / Amazon Expert / Amazon marketing manager.

Location: Lancaster, SC

Job type: FTE Permanent

Responsibilities:

  • Work collaboratively with E-commerce Sales Manager, Brand Managers and Digital Marketing team to develop and implement a marketing and communication strategy for the E-commerce channel.
  • Fully understand the E-commerce channel's business objectives (i.e. increasing sales for key products, etc.) and translate them into strategy and action plans.
  • Lead communication between Marketing and Sales -facilitate and lead calls and meetings and build alignment and consensus across departments.
  • Partner with the Sales, Finance, and Supply Chain teams to launch new products, pack sizes and bundles.
  • Work collaboratively with cross functional teams to ensure consistent messaging and flawless execution of e-commerce business initiatives and marketing campaigns across all consumer touchpoints.
  • Ensure brands have a consistent portfolio strategy.
  • Establish, manage, and own best-in-class product presentation standards to be utilized across product pages and all marketing campaigns
  • Ideate campaign briefs and tactical plans to communicate effectively and be the "on the ground" representative for E-commerce in key category meetings.
  • Continually monitor the campaigns in progress and optimize as needed.
  • Collaborate with technology team and marketing teams to ensure that we have the technical capability to deliver, measure and optimize the success of e-commerce marketing campaigns.
  • Create comprehensive reporting on campaign performance that clearly communicates strength and weakness of each campaign.
  • Function as a subject matter expert for other groups in the company.
  • Own a key role in the strategy and functionality of company owned websites.
  • Collaborate with authorized e-commerce resellers to promote the brand portfolios on their websites.
  • Maintain the planning, utilization, and budgeting process of E-commerce Co-Op funds.
  • Partner with E-Commerce Sales Manager on presentations and represent Marketing at meetings, events, and site visits.
  • Collaborate with Brand Protection team to ensure proper utilization of intellectual property across e-commerce channel.
  • Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
  • Must be able to effectively communicate with other departments and function within a team environment
  • Perform other assigned duties as may be required in meeting company objectives
  • Communicate effectively with other departments within the organization and function within a team environment

Required experience/Education:

  • Bachelor's degree in a quantitative, test-driven field or equivalent experience.
  • Minimum 2 years' experience in E-commerce marketing including responsibility for campaign development and strategy.
  • Solid understanding of relevant KPIs along with the tools needed to measure and analyze campaign performance.
  • In-depth experience with website analytics tools.
  • Experience with A/B and multi-variate testing.
  • Animal health industry experience or Companion animal/Equine background a plus.
  • Entrepreneurial Mindset is mandatory. 
  • Strong experience using MS Office Suite including, Excel, Power Point, etc.
  • Extensive experience working with and building Excel reports to produce detailed analyses.
  • Knowledge of Ecommerce marketing strategies:  Amazon Marketing Services (AMS), Search Engine Optimization (SEO), Google ad words, etc.
  • Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems.

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Kind regards,

Dinesh Kumar

E-Business International, Inc

Delivery Lead/Recruitment Manager

Office: 1-

Dice Id : EBINTL
Position Id : 6689993
Originally Posted : 4 months ago
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