Email Marketing Analyst

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Nintendo of America Inc.
Analysis, Analyst, CRM, Database, Data Mining, Development, Excel, Hardware, HTTP, Management, Metrics, MS Office, Outlook, PowerPoint, SQL, SQL Server, Testing, Test Plan, Video
Full Time
Work from home not available Travel not required

Job Description







Nintendo of America Inc.





The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch system and the Nintendo 3DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System , Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy , Game Boy Advance, Nintendo DS family of systems, Super NES , Nintendo 64 , Nintendo GameCube , Wii and Wii U systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokmon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo s operations in the Americas. For more information about Nintendo, please visit the company s website at http://www.nintendo.com




DESCRIPTION OF DUTIES


  • Analyze campaign results and customer behavior on CRM campaigns to identify actionable opportunities for upsell/cross-sell, increase engagement and improve customer retention.
    • Evaluate responses to email creative (Click stream, CTR, Open %, web traffic, etc.)
    • Evaluate differing response of target segments to specific email campaign
    • Evaluate differing response by channel (email, on-device, etc.)
    • Evaluate impact of campaigns on customer behavior (purchase conversion, traffic, clickstream, etc.)
    • Evaluate ROI of campaigns
    • Evaluate overall impact of email channel
  • Capture reporting criteria and user stories to communicate reporting capabilities needed, output and usability, etc. to Tableau developers
  • Develop and manage monthly and quarterly reports that highlight key insights and strategic learnings. Drive ongoing efficiencies in how metrics are pulled/analyzed.
  • Drive analysis of campaign performance at a campaign and program level. Collaborate with extended teams to identify new methods to effectively measure CRM performance.
  • Drive thorough analysis of key audience segments to identify opportunities for increased engagement.
  • Collaborate closely with CRM campaign managers to strengthen the effectiveness of campaign testing. This includes the development of a robust test plan, improving the usability of reporting, and the management and integration of key learnings. Analytical findings and innovative suggestions will drive test decisions.
  • Collaborate and share learnings within the CRM team and with wider teams to drive ongoing business strategy. Translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy.Present findings and reports to a a variety of audiences including cross-functional teams and senior leadership. Tailor presentations and reports to the given audience.
  • Drive improvements and enhancements of current reports and propose additional metrics to broaden the customer story and effectively showcase the overall impact of the CRM channel over time.
  • Monitor email deliverability and database growth by reviewing daily reports and alerting IT and CRM teams of issues.






SUMMARY OF REQUIREMENTS

  • Three to five years of experience in analyzing digital marketing performance, including email marketing and CRM.
  • Strong written and verbal communication skills to articulate and present findings to others and translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy. Must be able to clearly explain technical concepts and analysis to a wide audience including senior leadership and evangelize insights through rapport and teamwork.
  • Demonstrated ability to un-earth insights from data mining.
  • Must be a self-starter and curious learner who is not afraid of exploring new, unknown fields and providing innovative insights and suggestions.
  • Must have excellent critical thinking skills and attention to detail, and be able to carry out complex analysis that drives sizable business impact.
  • Advanced MS Excel skills. Proficiency with MS Office (especially PowerPoint, Word, and Outlook) required.
  • Experience developing Tableau reports for data visualization
  • Proficient in web analytics tools (Omniture, Google Analytics, Coremetrics, Webtrends, etc.).
  • Experience working with Database technologies such as Redshift and SQL Server. Intermediate to advanced skills writing SQL to extract
  • Undergraduate degree in economics, math, or business preferred.

NOA-RG



We are an equal opportunity employer of individuals with disabilities and protected veterans....valuing diversity celebrating strengths.






Company Information

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4 billion video games and more than 637 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™, Nintendo GameCube™ and Wii systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at http://www.nintendo.com.
Dice Id : RTX151f97
Position Id : 180000001U

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