Email Marketing Developer

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Kforce Technology Staffing
Full Time, Perm
$72,000 - $72,000 annually

Job Description

RESPONSIBILITIES:
Kforce has a client that is seeking an Email Marketing Developer in Doral, FL.

Summary:
The Email Developer works with the E-Commerce team to develop and deploy automated and triggered guest communication, including email campaigns & push notifications. This individual works on all aspects of guest digital communication execution for booked guests, with a focus on coding, testing as well as some aspects of design. The Email Marketing Developer will own the ESP side of the data process and build dynamic, responsive emails for operational, transactional, and marketing initiatives, including programming the automation, personalization and targeting. They will also support E-commerce team in the coding and execution of Optimizely A/B testing campaigns.

Essential Functions:
* Email Marketing Developer will code responsive emails and map data using HTML and AMSCRIPT including proofing and testing creative/content for accuracy to meet and exceed email standards; Manage data extensions, targeting and personalization capabilities for our email program (40%)
* Collaborate with merchandising, guest services, analytics, and personalization team to plan and execute testing strategy on email (creative set-up, data mapping, campaign coding); SQL, JSON/Guide templated language in-depth knowledge required for providing innovative solutions to grow our email capabilities and achieve business goals (30%)
* Develop and maintain dynamic content libraries and assign them to customer attributes through coordination of coding within the ESP and coordination with our data partners (10%)
* Troubleshoot technical issues with email service provider representative, Email Marketing Team, and E-Commerce team if problems arise with tracking, implementation, or deployment of email campaigns (10%)
* Work within ESP to develop functional email templates designed around a mobile-friendly customer experience (optimized for all devices) (5%)

REQUIREMENTS:
* HTML, CSS accreditation or four-year degree (Computer Science or related field preferred)
* 2-5 years of experience with email coding and development. 2-3 years demonstrated success in fast-paced marketing or agency team
* Experience working on simultaneous projects with demanding deadlines, with ability to shift prioritization to meet business needs
* Demonstrated ability to focus on and take ownership for both personal and team results (i.e., quality, deadlines, goal setting, and process improvement)
* Must be proficient in modern web best practices, including responsive layouts and mobile-first web design, with a willingness to research and learn new practices
* Knowledge to solve complex tasks with simple, clean code
* Experience with email testing strategy and set-up (A/B test)
* Ability to work closely with marketing team members and design teams to create optimal email templates
* Understanding of design and layout best practices in a digital environment and within email architecture
* Incredible attention to detail
* Knowledge of modern content management systems is a plus
* Excellent programming skills in AMPScript, CSS, HTML and Handlebars (GTL)
* Basic knowledge of JavaScript/jQuery and JSON preferred
* Must have email coding experience with Salesforce Marketing Cloud (previously ExactTarget)
* Ability to work with Adobe Suite of products
* Understanding of dynamic variable coding and data architecture as it pertains to targeted marketing and dynamic content (within ESP)
* In-depth knowledge of modern HTML and CSS

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.


Company Information

Kforce is a professional staffing and solutions firm specializing in the technology areas of application development, project management, business analysis, enterprise data management and infrastructure for commercial and government organizations. Kforce has been matching job seekers and employers since 1962. We are committed to having a meaningful impact on all the lives we serve and offer exciting job opportunities across the United States. Kforce specializes in providing strategic partnership in the areas of Technology and Finance & Accounting. Our staffing specialists work to understand your career goals and offer career advice in order to help you become a more marketable technology professional. Your success is our mission. Gain meaningful connections with your skills and our network.

Dice Id : kforcecx
Position Id : ITEQG1983468
Originally Posted : 3 months ago

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