Email Marketing Manager

company banner
The Creative Group
B2C, BEA, Ecommerce, Graphic Designer, Manager, Metrics
Full Time
$70,000.00 to $90,000.00 per year
Work from home not available Travel not required

Job Description


TCG is seeking an Email Marketing Manager to join a retail ecommerce company based in Irving. The Email Marketing Manager will be directly responsible for driving revenue for the company, developing content and email strategies and more. The ideal candidate should bea metrics-oriented person capable of interpreting campaign results. The Email Marketing Manager will also be required to test, measure and apply the analyses of the full impact of campaigns to continually improve performance.

Responsibilities

- Utilize the Emarsys to manage Email Marketing program

- Utilize Smart Insight for list segmentation to improve email content and personalization

- Build a broad array of automatic email campaigns based on user interests buying cycle.

- Improve maintain deliverability

- Build email list, and strengthen quality of email subscriber profiles

- Develop the voice and content for all email marketing campaigns with great copy and unique offers

- Optimize shopping cart abandonment, recommender, drip campaign, and other autoresponder emails

- Maintain Email promotional functions including promotional calendar, coupon codes and more

- Work with graphic designer to design and wireframe landing pages


Requirements:

- 3-5 years of email marketing experience, strong marketing automation experience

- Experience using Emarsys or other email marketing platforms would be applicable

- Experience using Google Analytics to understand and optimize the performance of email campaigns and business as a whole

- B2C email marketing experience - ideally in the retail spaceEmail Marketing


Company Information

The Creative Group is a leader among creative and marketing staffing agencies. We specialize in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. As the creative, and design staffing division of Robert Half, we offer flexible solutions to meet companies' project, contract-to-hire and full-time employment needs. Through our parent company, we also have the resources to support organizations' temporary and full-time staffing needs in the areas of technology, accounting, finance, administrative and legal. The Creative Group is a creative and design staffing agency that is well-connected to the communities we serve. We have built valuable relationships with the top industry organizations, including AIGA, HOW Magazine, Graphic Design USA and The American Advertising Federation (AAF). We also have an exclusive relationship with The Wall Street Journal. For this reason, working with The Creative Group gives companies and individual professionals a unique advantage over other creative and marketing staffing agencies. With creative and design staffing agencies located in major markets across the United States and Canada, The Creative Group is proud to serve as a respected community partner in the cities where we live and work.
Dice Id : 10466845
Position Id : 04010-0010922689

Similar Positions at The Creative Group

Email Marketing Manager
  • Lewisville, TX
  • 8 hours ago
Marketing Manager
  • Dallas, TX
  • 8 hours ago
Affiliate Marketing Manager
  • Irving, TX
  • 8 hours ago
Sr. Email Optimization Manager
  • Dallas, TX
  • 8 hours ago
VP Marketing
  • Plano, TX
  • 8 hours ago
Digital Marketing Strategist
  • Richardson, TX
  • 8 hours ago
Email Marketing Manager
  • The Woodlands, TX
  • 8 hours ago
Email Marketing Manager
  • Houston, TX
  • 8 hours ago
Email Marketing Manager
  • Phoenix, AZ
  • 8 hours ago
Email Marketing Manager
  • Atlanta, GA
  • 8 hours ago