Email Marketing Manager

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The Judge Group, Inc.
Automated, Data Mining, Developer, Development, Ecommerce, Lifecycle, Manager, Management, Metrics, Project, Project Management, SalesForce, Testing, UX
Full Time, Full Time
Negotiable
Telecommuting not available Travel not required

Job Description

 

The Judge Group has an immediate need for an Email Marketing Manager for a direct client. The position is a full time role in the Warminster PA Area. Below is the full job description for the role. If you are interested in applying please send your resume directly to Will O'Connor at the Judge Group - WOConnor@judge.com

 

 

Design user segments and implement automated, customized email journeys for all stages of the lifecycle.

 

 

* Set the email strategy and testing roadmap by staying abreast of new developments in email and other channels.

 

 

* Collaborate with UX Designer, Developer and Copywriter to deliver a robustly multi-segmented automated campaign using a data driven approach.

 

 

* Development of both campaign-driven and customer behavior-driven programs.

 

 

* Implement trigger-based personalization and re-engagement strategies.

 

 

* Design and deploy A/B multivariate testing initiatives to improve key retention and conversion metrics.

 

 

* Develop and optimize list building programs and new customer acquisition strategies.

 

 

* Analyze campaign results and customer behavior to determine key levers to increase revenue, CLV, and manage subscriber health.

 

 

* Work with our technology team to diagnose, maintain, and improve the data and technical infrastructure underlying our email operations, and manage external vendor relationships.

 

 

* Improving list segmentation and developing a remarketing strategy.

 

 

* Maintain and drive timely execution of the email calendar.

 

 

What you should have:

 

 

* Bachelor's degree in marketing, business, or communications, or equivalent experience is required.

 

 

* 4+ years managing multi-layered email campaigns.

 

 

* 2+ years designing lifecycle, retention, and lead generation email campaigns.

 

 

* 2+ years in ecommerce.

 

 

* Significant experience in an omni-channel retail and ecommerce email marketing role demonstrating great program management, process building, and creative collaboration skills.

 

 

* Ability to identify and interpret key performance indicators to optimize email messaging, promotional opportunities and campaign designs.

 

 

* Experience with data mining techniques and tools.

 

 

* Fluency with Salesforce & Pardot.

 

 

* Proficiency in email marketing and marketing automation technology.

 

 

* Project management skills.

 

 

* Strong analytical ability. Comfort understanding funnel performance, designing experiments, and reasoning logically.

 

 

 

 

ID: 590681

 

Type: Contingency

 

Salary: Competitive


Company Information

The Judge Group is a privately-owned, leading professional services firm. What does that mean? It means we provide technology, talent and learning solutions to businesses around the globe, and we're great at it. Our expertise is positioned at the crossroads of people and technology—two of the most important aspects of successful business today.
Dice Id : cxjudgpa
Position Id : 590681

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