Growth Marketing Manager

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The Creative Group
Browser, CRM, HTML, Manager, Metrics, Research, Sales, SalesForce
Full Time
$65,000.00 to $75,000.00 per year
Telecommuting not available Travel not required

Job Description

Responsibilities:

 

* Execute on account-based marketing initiatives across email and digital channels to achieve business goals.

 

* Work with marketing and sales teams to identify, research, and compose lists to target for multi-touch campaigns using various data sources.

 

* Support ABM strategy through list-building, account profiling, and extensive target persona research.

 

* Collaborate with sales, operations, product, creative, and content teams to design and optimize campaigns.

 

* Work with larger marketing team to experiment new ways of acquiring customers.

 

* Constantly test campaign creative to increase engagement while keeping CPA?s as low as possible.

 

* Establish, track, and improve response rates, conversion rates, pipeline, and ROI with each ABM campaign, continually refining and optimizing ABM efforts based on both quantitative metrics as well as qualitative feedback from sales.

 

* Respond to ad hoc requests on performance of campaigns when needed.

 

* Conduct complete post-campaign evaluation and reporting to read out on results highlighting both strengths, potential weaknesses and lessons learned.

 

* Stay current on account-based marketing best practices.

 

 

Experience:

 

* Bachelor's Degree in Marketing, Communications, or related discipline.

 

* 2+ years? experience in a growth marketing, ABM, marketing automation, or demand generation role.

 

* Knowledge of marketing and sales automation systems (Pardot, Salesforce, Hubspot, Marketo, etc.).

 

* Strong HTML skills.

 

* Hands-on experience of HTML, coding for email design, email delivery, and cross device, mail client, and browser rendering a plus.

 

* Strong attention to detail and ability to meet tight deadlines in a fast-paced environment.

 

* Excellent communications skills and a team player.

 

* Ability to perform under tight deadlines.

 

Job Requirements

 

BtoB - Business to Business, CRM Marketing, Email Marketing, Email Design, HTML - HyperText Markup Language

 

 

Department: Mktg/Comm Specialist

Posted By

Job #: 02100-0010727302

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Company Information

The Creative Group is a leader among creative and marketing staffing agencies. We specialize in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. As the creative, and design staffing division of Robert Half, we offer flexible solutions to meet companies' project, contract-to-hire and full-time employment needs. Through our parent company, we also have the resources to support organizations' temporary and full-time staffing needs in the areas of technology, accounting, finance, administrative and legal. The Creative Group is a creative and design staffing agency that is well-connected to the communities we serve. We have built valuable relationships with the top industry organizations, including AIGA, HOW Magazine, Graphic Design USA and The American Advertising Federation (AAF). We also have an exclusive relationship with The Wall Street Journal. For this reason, working with The Creative Group gives companies and individual professionals a unique advantage over other creative and marketing staffing agencies. With creative and design staffing agencies located in major markets across the United States and Canada, The Creative Group is proud to serve as a respected community partner in the cities where we live and work.
Dice Id : 10466845
Position Id : 02100-0010727302

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