The 7‑Eleven brand is known and loved around the world, and our iconic products are a big part of the American culture. And although we’ve grown significantly over the years, our focus stays fixed on making life easier for customers. This simple idea is the reason we’re the marketplace leader. It’s also why our customers, employees, Franchisees and community leaders are proud to be part of the 7‑Eleven story.
Nonstop Innovation & Customer Obsession
7‑Eleven has a legacy of innovation. We were the first to provide to-go coffee cups, offer a self-serve soda fountain, operate for 24 hours a day, and yes, we even coined the phrase “BrainFreeze®” in honor of the world’s favorite frozen drink. Then came the innovation of some of our most popular menu items: the SLURPEE® drink, the BIG GULP® and then the BIG BITE®. Now, we continue our history of innovation and power it through digital initiatives.
From our humble beginning as the world’s first convenience store, 7‑Eleven continues its pursuit of innovative ways to cater to a new, digital-savvy generation of shoppers. As technology redefines how customers shop, we make sure to remain two steps ahead. At 7‑Eleven, we are customer-obsessed. We always poll customers to ensure we are bringing them solutions that they can’t even imagine. From offering convenient and user-friendly technology that earns our customers free products to having an ice-cold SLURPEE® drink delivered straight to their door, we are the leader in convenience and we constantly put our customers at the center of design and development.
It’s no secret: customers are starved for time as our world becomes increasingly connected and on the go. Our digital team strives to be at the forefront of innovation, providing effortless and convenient solutions for our customers’ needs before they even know to ask for them. We are committed to developing experiences of the future by bringing our stores to our customers wherever they are and whenever they need us. We are continuing our long-standing legacy of innovation through software and technology enhancements. We are transforming our business, one digital initiative at a time. We are redefining convenience.