Lead Generation Digital Marketing Specialist

company banner
The Creative Group
Adobe, B2B, Management, Sales
Full Time
Depends On Experience
Work from home not available Travel not required

Job Description


TCG has a successful client, near the Lansdale area, looking to add a B2B Lead Generation Digital Marketing Specialist to their team.

Responsibilities

The goal of this role will be to create Digital Marketing Strategies that generate well experience in sales leads which align with annual marketing and sales targets.

The Inbound Digital Marketing Specialist will be be responsible for establishing an Inbound Marketing/Lead Generation Framework. They will create personas, drive digital lead generation campaigns and pivot their campaigns based on the results and analytics of all campaigns.

This person will report Directly to the CEO, and partner with the Corporate Marketing and Communications team. They must posses confidence, and be able to communicate across departments effectively, as well as take charge and grow the inbound lead generation on their own.- 3+ years B2B Digital Marketing experience

- 3+ years lead generation experience

- Marketing automation experience required- Hubspot/Zendesk experience preferred

- Knowledge of Social Media Management (Paid and Organic)

- Must be comfortable working directly with the C-Suite and across departments.

- Experience with Water Treatment Industry preferred

- Familiarity with Adobe platforms (InDesign, illustrator, photoshop) is a plus


Company Information

The Creative Group is a leader among creative and marketing staffing agencies. We specialize in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. As the creative, and design staffing division of Robert Half, we offer flexible solutions to meet companies' project, contract-to-hire and full-time employment needs. Through our parent company, we also have the resources to support organizations' temporary and full-time staffing needs in the areas of technology, accounting, finance, administrative and legal. The Creative Group is a creative and design staffing agency that is well-connected to the communities we serve. We have built valuable relationships with the top industry organizations, including AIGA, HOW Magazine, Graphic Design USA and The American Advertising Federation (AAF). We also have an exclusive relationship with The Wall Street Journal. For this reason, working with The Creative Group gives companies and individual professionals a unique advantage over other creative and marketing staffing agencies. With creative and design staffing agencies located in major markets across the United States and Canada, The Creative Group is proud to serve as a respected community partner in the cities where we live and work.
Dice Id : 10466845
Position Id : 03720-0010989598

Similar Positions at The Creative Group

Digital Marketing Specialist
  • Philadelphia, PA
  • 9 hours ago
Digital Marketing Manager, Mobile
  • King Of Prussia (remote), PA
  • 9 hours ago
Digital Marketing Manager
  • Allentown, PA
  • 9 hours ago
Field Marketing Manager
  • King Of Prussia, PA
  • 9 hours ago
Digital Marketing Channel Analyst
  • Media, PA
  • 9 hours ago
Email Marketing Specialist
  • Media, PA
  • 9 hours ago
Marketing/Communications Manager
  • Bala Cynwyd, PA
  • 9 hours ago
Marketing/Communications Manager
  • Bala Cynwyd, PA
  • 9 hours ago
Email Marketing Specialist
  • Exton, PA
  • 9 hours ago
Digital Marketing Manager
  • Somerset, NJ
  • 9 hours ago