Lifecycle Marketing Manager

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OSI Engineering, Inc.
Marketing, Lifecycle, Marketing Manager, email marketing, relationship management, marketing programs, CRM
Full Time
Depends on Experience
Travel not required

Job Description

Head of Customer Lifecycle Marketing (Customer Journeys, Engagement, Retention, et al)

In this marketing leadership role, you'll drive vision, strategy, and execution for full-funnel engagement programs across our product portfolio. We're a highly collaborative culture where everyone has a seat at the table. We'll look to you as an expert in consumer relationship management, marketing technology, and the strategies and standard methodologies within the consumer lifecycle and funnel optimization.

Responsibilities

  • Lead the strategy for personalized customer journeys involving a mix of email, push, in-app, and SMS, delivering best-in-class member communications that drive engagement, cross sell, retention, and lifetime value
  • Develop a scalable lifecycle program that supports both ad hoc and automated campaigns from onboarding and activation, through retention and advocacy
  • Build an experimentation roadmap to continually optimize performance, including tests on creative design, content, personalization, send cadence/frequency, channel mix, etc.
  • Generate data-driven hypotheses that inform strategies for journeys and campaigns, and identify areas for improvement.
  • Partner with Marketing, Product and Design teams to understand customer insights and develop tailored experiences based on these findings
  • Partner with Product and Analytics teams to define targeting and segmentation, data, marketing automation and CRM needs
  • Contribute to annual and quarterly forecasts and establish and report on key Lifecycle Marketing KPIs and campaign performance
  • Manage vendors /internal team of email /lifecycle marketers

Requirements

  • 10+ years of experience and proven track record leading the development of complex B2C lifecycle/CRM programs from strategy-to-execution
  • Must be astute with email marketing, push, in product, etc
  • Must have strong experience with customer engagement, retention and multichannel (cross channel / omni channel) marketing
  • Strong knowledge of marketing automation/CRM systems
  • Hands-on track record of developing email marketing programs and driving business value across owned channels (email, push, in product and sms)
  • Curious, analytically driven with a test-and-learn mentality
  • Comfortable setting strategy and rolling up your sleeves to execute
  • Comfortable in a fast-paced environment and with a strong bias for action
  • Effective communicator, both written and verbally
  • Strong ability to work collaboratively with cross-functional teams

 

Location: 100% Remote

Job Type: Full Time

Submit resume to

 

Yusuf Roashan

408.550.2800 x125



Company Information

OSI Engineering is a leading talent acquisition and services company, building powerful IT and Engineering development teams to meet speed-to-market demands across the US. We develop, implement and manage workforce solutions through every stage of the product lifecycle, from early application development through final production, delivering the highest-level technology professionals. Our capabilities include technical staff augmentation, managed service programs and resource planning solutions.

With over 20 years of experience, OSI’s technical expertise spans the software stack from the firmware layer up to the user interface. We deliver dynamic and diverse teams for IT Services, Networking Data Services, Cloud Infrastructure and Services, Big Data, Mobile Hardware and Applications, Internet of Things (IoT), Connected Car, Enterprise Information Security and Data Science. Our quality-focused approach to talent acquisition and services helps our clients successfully launch their concepts and products that change the world.

Dice Id : 10365912
Position Id : digmarkmanquik
Originally Posted : 4 months ago

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