Please note that this is a 6 months contract position.
Manager is looking for candidates who have experience with outbound marketing including strategies, techniques and channels using data driven recommendations and insights.
This position is responsible for conducting sophisticated analysis of both internal and external databases to generate insight for LSS and ACG Marketing Programs. This includes developing statistical models in order to develop a deeper understanding of customer behavior and use the data to drive marketing strategies and meet business goals. This position will also be responsible for direct marketing campaign analysis and will be involved in analytical consulting, customer research, and segmentation analysis.
Bachelors or Master’s Degree or University Degree or equivalent.
Minimum 4 years’ experience in Marketing and/or Data Analytics
Generate data analysis and recommendations utilizing analytic tools to develop business and marketing insights for Marketing programs and campaigns
Analyze customer purchase/transaction patterns to surface customer trends and demand generation opportunities by using statistics/predictive modeling
Analyzes external lists for new customer opportunities
Maintain and improve database technologies and processes for existing projects and processes to measure marketing program performance and enrich business / market intelligence.
Design and implement tests to measure the effectiveness of marketing communication strategies
Conducts post-execution campaign analysis to identify best practices, interpretation and recommendations, and opportunities for campaign improvement
Analyze long term trends to discover opportunities for improvement in marketing programs
Provide consultation to business partners on designing and measuring data-driven marketing programs
Partner and collaborate with Marketing and Digital Analytics COE teams
Maintain an ongoing understanding of business and marketing goals as a foundation for thoughtful business information solutions
Maintain expertise in database technologies
Fulfills responsibilities while exhibiting company values at all times
COMPETENCIES & EXPERIENCE REQUIRED
Bachelor’s degree in marketing, science/engineering, statistics, analytics, or related field; MBA preferred
Proficient in MS Access, MS Excel, MS PowerPoint
Experience with data access/preparation methods (SQL and relational databases)
Experience with data preparation applications (e.g. Tableau, Power BI, Qlik, etc.) preferred
Strong communication skills and the ability to process and present vast amount of data into meaningful information.
Excellent organizational skills, the ability to handle multiple tasks simultaneously, and the ability to work both independently and as part of a team
Strong collaboration and partnering skills, the ability to work with a diverse group of individuals and influence change
Effective project management and organizational skills
Works well with a diverse group of individuals throughout a global organization
Applicants must provide their phone number. Reference job number A1033.