Marketing/Communications Manager

company banner
The Creative Group
Analysis, Business Intelligence, Development, Development Manager, Manager, Management, Research
Full Time
$50000.00 to $100000.00 yearly
Work from home not available Travel not required

Job Description


GENERAL SUMMARY:

The purpose of this position is to develop and implement business development plans and promotion strategies to enhance and increase the visibility and profitable growth of the Corporate and Tax groups, with emphasis on the development of targeted product line programs. The Marketing and Business Development Manager initiates, oversees, and completes a wide range of projects that involve marketing planning, industry and client targeting, pitches and proposals and communications.

Marketing and Business Development Manager must be able to interact at all levels of the Firm and work collaboratively with attorneys, the marketing department and other firm departments


ESSENTIAL JOB FUNCTIONS:

* Strategize with practice leadership to determine priorities and areas of focus of global marketing budgets, manage allocations and track return on investment.

* Work closely with regional practice client development efforts and ensure coordination with global practice and overall firm strategy.

* Develop tailored proposals/pitches and institute tracking of pitch efforts and related trends.

* Partner with stakeholders to develop client facing pitch strategies and provide all necessary research and other relevant preparation, including coaching.

* Conduct research and analysis to help identify new business opportunities.

* Provide business intelligence on key competitors and marketplace trends in an effort to exploit market differentiation.

* Drive the implementation of marketing and product line plans for the global group, working closely with partners to formulate clear achievable goals.

* Enhance the practice group-s profile by developing messaging and market position, thought leadership campaigns, and ideas for programs, conferences and client communications that generate the most value and reach target audiences.

* Identify product line synergies with other practices and offices, and drive related marketing/BD initiatives.

* Prepare legal directory and award submissions and develop strategy for maximizing results.


Keys:

* 8+ years marketing experience, legal or detail oriented services

* organizing internal and external events for the firmEmail Marketing, Email Newsletter, Brand Management, Marketing Communication, Marketing Promotions, Marketing detail oriented Organization, Marketing Content, Markings, Public Relations - Copywriter


Company Information

The Creative Group is a leader among creative and marketing staffing agencies. We specialize in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. As the creative, and design staffing division of Robert Half, we offer flexible solutions to meet companies' project, contract-to-hire and full-time employment needs. Through our parent company, we also have the resources to support organizations' temporary and full-time staffing needs in the areas of technology, accounting, finance, administrative and legal. The Creative Group is a creative and design staffing agency that is well-connected to the communities we serve. We have built valuable relationships with the top industry organizations, including AIGA, HOW Magazine, Graphic Design USA and The American Advertising Federation (AAF). We also have an exclusive relationship with The Wall Street Journal. For this reason, working with The Creative Group gives companies and individual professionals a unique advantage over other creative and marketing staffing agencies. With creative and design staffing agencies located in major markets across the United States and Canada, The Creative Group is proud to serve as a respected community partner in the cities where we live and work.
Dice Id : 10466845
Position Id : 03720-0010963419
Originally Posted : 6 months ago

Similar Positions at The Creative Group

Marketing/Communications Manager
  • Mount Laurel, NJ
  • 19 hours ago
Marketing/Communications Coordinator
  • Philadelphia, PA
  • 19 hours ago
Communications Manager
  • Jenkintown, PA
  • 19 hours ago
Communications Manager II
  • Philadelphia, PA
  • 19 hours ago
Marketing/Communications Coordinator
  • Coopersburg, PA
  • 19 hours ago
Communication Specialist
  • Ewing, NJ
  • 19 hours ago
Marketing/Communications Coordinator
  • Coopersburg, PA
  • 19 hours ago
Digital Marketing Strategist
  • Trenton, NJ
  • 19 hours ago
Marketing Assistant
  • Conshohocken, PA
  • 19 hours ago
Email Marketing Manager
  • Pennsauken, NJ
  • 19 hours ago