Job#: 1261527 Job Description:
If you are interested in this position, please apply directly or send an updated copy of your resume to Danielle Lorenzen at and name the email "Marketing Analyst Position".
- Sr. Analyst leads bulk of leading calls; jump in to own parts of this process
- Manage a schedule, multitasking, multiple campaigns that come; a lot of calls (attending, understanding), time management; entering speck sheets, learning with CDP and grasp topics
- Campaign: 3 brands, looking at a prospect (lead list), inquiry, past guests - talk to each differently; campaigns are targeted to each one; destinations, cruise credit,
- Understand targeting certain group of people, email direct mail; understand process; who we target, how we target, how do we pull that list out and work to send that direct mail out
- Performance/evaluation: did it work?
- Marketing/campaign experience/PM - they can learn; need someone to ramp up on SF
MUST HAVES: JiraMarketing/Campaign experience - understanding of data and campaigns, who they target and why (direct mail/email) - response rates, per diem (revenue), cost to acquire etc.
Nice to Haves:DOMO or Tableau SQL ***Salesforce ***Patience Job Description: BASIC PURPOSE
Responsible for successfully supporting global marketing campaign operations including strategic audience selection and deployment. The role is key to ensuring that marketing teams can effectively leverage data to drive decision making and optimize marketing execution and delivering insights and analysis into campaign and marketing performance.POSITION RESPONSIBILITIES
Manage day-to-day execution of list pull processes and assist with development of automated customer journeys, triggered emails, and day-to-day troubleshooting of marketing campaigns or journeys in Salesforce Marketing Cloud for marketing campaigns globally, including specialty campaigns.
Collaborate with stakeholders to get sign-off on business requirements and validates marketing campaign process enhancements in test and production environments of Salesforce Marketing Cloud including audience selection, campaign planning, workflow development and database input quality.
Liaise with Marketing, Database, Operations, and Analytics teams in validating brand specific data and business logic.
Work with predictive modeling team members and vendors to ensure effective targeting, identifying opportunities for improvement and managing enhancement projects.
Coordinate internal resources and third parties/vendors for the flawless execution of multiple projects to support campaign operations.
Consolidate all marketing and customer data sources to develop 360 view of customer. Work with internal teams and external agencies to identify data sources and facilitate acquisition of data for marketing execution and reporting.
Partner with Marketing Analytics teams with process improvement recommendations to improve efficiency and assist in management of overall resource allocation and project request queues to ensure proper analytics support to meet business needs.
Support audience definition, creation, and strategy in collaboration with marketing stakeholders.
Effectively work with internal stakeholders and external partners to create customer data extracts, deliver audiences, and assess effectiveness of campaigns.
Support and maintain LiveRamp tool (audience activation and identity resolution platform).
Document knowledge, share best practices and make recommendations for improvements in campaign processes.
Cultivate strong relationships with internal and external partners, driving high quality, timely outputs that drive results.
Proactively gain a level of technical expertise.
Communicate complex findings in a structured and clear manner to a non-technical audience and operate in a fast-paced, dynamic team environment.
Track projects and tickets in JIRA and other ticketing systems.
Ensure compliance with data & privacy policies (e.g., GDPR) for marketing initiatives.
Lead calls with brand teams and present to executive-level audiences on marketing channel reporting.DIMENSIONS
Supports multi-million marketing organization that delivers 2M+ guests, and $3B+ in revenue annually with marketing operations pertaining to direct mail, email and targeting digital audiences.NATURE AND SCOPE
Position reports to Manager, Marketing Campaign Operations. Interact with all levels across multiple departments including Marketing, Revenue Management, Enterprise Analytics, CRM, Enterprise Data Management, and more. Work in close partnership with data, modeling, technology, and data visualization internal resources and vendors. Maintain subject matter expertise and be a thought leader internally for fast changing marketing campaign ecosystem.
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