Position : Marketing Analytics Manager 5370
Location : Austin, TX 78701 United States
Duration : 6 Months
Remote position until restrictions are lifted and locations are open. Contractors follow the same rules around when to work at home and when to come to the office like the employees.
Demonstrated analytical background and deep experience with advanced marketing analytics, return on investment/financial modeling, media-mix models, MTA and other analysis
Demonstrate high proficiency across a wide range of technologies related to the storage, transfer, integration, data visualization, data warehousing, and analysis of large and complex data sets.
Knowledge of advanced methods such as artificial intelligence and machine learning related to marketing is preferable.
Strong analytical skills a must with emphasis on ROI/attribution analysis and funnel optimization
Ability to translate quantitative data into actionable recommendations
Experience with data visualization tools such as Excel, Tableau, Power BI etc.
Ability to track, measure, and report on results of various marketing functions to determine ROI
Data-driven orientation and the ability to leverage data strategically to link back to the higher-level business objective
Impeccable attention to detail and strong ability to convert complex data into insights and action plans.
Must have prior experience with these tools: Google Analytics/Adobe Analytics, Oracle database
Nice to have prior experience with these tools: MAP (Marketo), A/B testing tool (Optimizely), CRM (Dynamics 365/SFDC)
Be able to work in an Agile set up is preferable
6+ years of experience in marketing data analytics with a strong focus on building data architectures and analytics to measure marketing influence on revenue
5+ years SQL
4+ years of experience with Google Analytics.
BS, BA or equivalent in Math, Computer Science or related fields required; MBA or MS in Statistics, Math or related fields a plus
5+ years in B2B marketing / financial services
Knowledge of statistical modeling a plus
Develop, optimize, and implement metrics-based dashboards to monitor full marketing funnel engagement
Measure effectiveness across client journeys
Review, adjust, and optimize metrics based on feedback from marketing and BU leadership all while measuring and mapping year-over-year pacing and progress against goals.
Provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists
Ability to analyze complex data into digestible and actionable graphs, charts, presentations, etc.
Contribute to the development and optimization methodologies to measure effectiveness of campaigns across multiple channels
Contribute to the design of performance tracking dashboards, identifying insights and opportunities for improvement
Advise Integrated Marketing Strategists on KPIs that align w/ SVB's KPI framework
Collaborates with Marketing Research & Insights, Integrated Marketing Strategy and other Performance Marketing teams to align on metrics across campaigns/initiatives
Gather and propose data-driven recommendations and strategies to optimize marketing efforts.
Build reports and provides strategic insights derived from marketing and sales data that drive investment and client experience decisions, and communicate insights to marketing strategists, market research & insights analysts and channel strategists
Gathers analytics requirements by initiative/project and analyzes the data. Determine analytics gaps where applicable
Collaborate with data engineers, channel marketing specialists and agency partners to understand and provide feedback on interpretation of analysis into insights.
Drive the internal reporting of specific campaign/initiative performance across business segments
Should be comfortable recommending key decisions; Majority of decisions will need to be approved by Sr. Manager, Marketing Analytics
Position will be remote until the locations are opened. After that they may be able to go to the office when required.
Preferred location is Austin, TX. Other options are San Francisco and Tempe.
See Qualifications---- Required