Marketing Automation Specialist 100% Remote

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The Denzel Group
salesforce marketing cloud, salesforce administrator, marketing automation, digital marketing, journey builder, interaction studio, audience builder
Full Time
Depends on Experience
Travel not required

Job Description

The Denzel Group, an award-winning search firm, has been chosen to work with an industry leader in Central PA on their quest for a talented Marketing Automation Specialist. The position is 100% remote and offers a competitive compensation package.

In the role you will plan, create, execute, and track highly targeted digital marketing campaigns to meet business goals, and will serve as the administrator of our Salesforce Marketing Cloud platform.

Responsibilities

  • Develop scalable, personalized, automated marketing campaigns using Salesforce Marketing Cloud, leveraging email, landing pages, SMS, push notifications, in-app messaging, etc.
  • Utilize journey builder, interaction studio, and audience builder to develop automated activities.
  • Build, edit, test, and deploy marketing automation journeys and email/sms communications.
  • Responsible for administration of Salesforce Marketing Cloud and utilize SQL and/or AMP script as needed or required.
  • Implement and manage Search Engine Marketing (SEM, or paid/display) marketing activities primarily through Google, as well as Bing, LinkedIn, OTT/CTV platform, etc. Manage Google Analytics, Tag Manager and others as required.

Experience:

  • 7+ years Marketing automation experience
  • 3+ Salesforce Marketing Cloud experience
  • 2+ years experience programming with SQL and AMP Script; Google Analytics, Google Tag Manager, Google AdWords.


Company Information

The Denzel Group has recently been recognized by Inc. Magazine as one of the Fastest Growing Companies in the USA! At The Denzel Group, we believe that talented IT professionals deserve challenging and rewarding opportunities. All too often, these opportunities are not realized if you do not have the right search and recruiting professionals focused on helping you with your career search. That is where we come in. Our team of experts capitalizes on their knowledge of the IT employment market to benefit you, and help you to realize your career goals and aspirations. We have aligned ourselves with premier employers throughout the Mid Atlantic (Pennsylvania, New Jersey, Delaware, Maryland, Washington D.C, New York) region in order to bring you the best career opportunities available. We help candidates find both Full-Time as well as contract opportunities and look forward to working with you!
Dice Id : 10207044
Position Id : 7305151
Originally Posted : 5 months ago

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