The Denzel Group, an award-winning search firm, has been chosen to work with an industry leader in Central PA on their quest for a talented Marketing Automation Specialist. The position is 100% remote and offers a competitive compensation package.
In the role you will plan, create, execute, and track highly targeted digital marketing campaigns to meet business goals, and will serve as the administrator of our Salesforce Marketing Cloud platform.
- Develop scalable, personalized, automated marketing campaigns using Salesforce Marketing Cloud, leveraging email, landing pages, SMS, push notifications, in-app messaging, etc.
- Utilize journey builder, interaction studio, and audience builder to develop automated activities.
- Build, edit, test, and deploy marketing automation journeys and email/sms communications.
- Responsible for administration of Salesforce Marketing Cloud and utilize SQL and/or AMP script as needed or required.
- Implement and manage Search Engine Marketing (SEM, or paid/display) marketing activities primarily through Google, as well as Bing, LinkedIn, OTT/CTV platform, etc. Manage Google Analytics, Tag Manager and others as required.
- 7+ years Marketing automation experience
- 3+ Salesforce Marketing Cloud experience
- 2+ years experience programming with SQL and AMP Script; Google Analytics, Google Tag Manager, Google AdWords.