Media Performance Analyst - Remote

  • Advantage Solutions,
  • Atlanta, GA
  • moments ago
Performance, Analyst, Advantage, Manager
Full Time

Job Description

Media Performance Analyst - Remote

Advantage Solutions is seeking a Media Performance Analyst for its Integrated Connections team. In this role, you will be responsible for blending strong analytics to identify data driven insights and support initiatives that contribute to the goals and success of client campaigns within the digital media space.

Primary Responsibilities:

  • Create client-facing reports which detail media performance results and articulate reasons for specific results
  • Provide analytics-based recommendations to improve future media performance
  • Establish self as thought leader in digital analytics and ad-technology concepts / methods / tools
  • Ensure that analytics efforts lead to clear, compelling and actionable insights; constructed through analytics delivery
  • Identify opportunities to continuously improve processes around measurement, reporting and analytics
  • Develop automation efficiencies across client reporting requirements

  • 3 to 4 years media planning/analysis, with emphasis on digital media
  • Thorough understanding of digital media performance measures, e.g. awareness, impressions, clicks, etc.
  • Solid experience with and understanding of Tableau, Google Data Studio, Google Analytics, and Google Tag Manager
  • Proficiency in clearly explaining complex technical ideas to multiple kinds of audiences both verbally and in writing
  • Experience creating and delivering client-facing presentations
Dice Id : appblok
Position Id : 10770_317641-atlanta
Originally Posted : 3 months ago
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