Media Planner

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The Creative Group
Metrics, Research
C2H Independent, Contract Independent, Contract W2, C2H W2
Depends On Experience
Work from home not available Travel not required

Job Description


Seeking a creative and strategic Media Planner/Buyer for a contract opportunity in Northern Virginia. The Media Planner/Buyer will be responsible for making financial and media plans for different campaigns including researching, liaising with clients, and producing briefs.

Responsibilities

- Devising media plans that will cater to client needs, goals, and targets

- Research target audiences and market trends to select the best platforms suited for the brand and/or product being advertised

- Liaise with clients and other account personnel on plans, pitches, and campaigns

- Analyze campaign performance and pull metrics to make future recommendations

- Manage quarterly budget for ad placements, monitor spending, and ROI


Requirements

- Media planning and buying experience

- Agency preferred

- Knowledge of both traditional and digital space for ad placements

- Experience with target audience research and identification

- Analytical thinking and ability to pull reports and make conclusions

- Budgeting

- Ability to perform and succeed in a fast paced environment

- Bachelor's Degree in Marketing, Advertising, or related field

- 3+ years of experience


If you have prior media planning or media buying experience, please email your most current resume to lauren.moreno@creativegroup.com. Must be available to start immediately.Media Buying, Media Planning, Digital Media, Digital Media Campaigns, Digital Media Planning, Paid Media, Optimize Paid Search, Optimization Strategies, Analytics, Budgeting, Client facing


Company Information

The Creative Group is a leader among creative and marketing staffing agencies. We specialize in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. As the creative, and design staffing division of Robert Half, we offer flexible solutions to meet companies' project, contract-to-hire and full-time employment needs. Through our parent company, we also have the resources to support organizations' temporary and full-time staffing needs in the areas of technology, accounting, finance, administrative and legal. The Creative Group is a creative and design staffing agency that is well-connected to the communities we serve. We have built valuable relationships with the top industry organizations, including AIGA, HOW Magazine, Graphic Design USA and The American Advertising Federation (AAF). We also have an exclusive relationship with The Wall Street Journal. For this reason, working with The Creative Group gives companies and individual professionals a unique advantage over other creative and marketing staffing agencies. With creative and design staffing agencies located in major markets across the United States and Canada, The Creative Group is proud to serve as a respected community partner in the cities where we live and work.
Dice Id : 10466845
Position Id : 04517-0011086549

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