Mobile Marketing Manager

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DHI Group, Inc.
mobile app advertising, mobile app marketing, digital marketing
Full Time
market rate
Work from home not available Travel not required

Job Description

What is this opportunity? 

Mobile Marketing Manager

You will manage digital marketing strategies to accelerate our consumer acquisition and engagement through the mobile app. This savvy mobile acquisition manager will directly manage digital media buys and deliver our audience relevant content and messaging in order to drive mobile app installs and mobile app engagement.

Leveraging your expertise, you'll help to grow Tech Pro acquisition through the Dice.com mobile app.  You will develop new frameworks, approaches, and techniques in addition to building on existing ones. This role is instrumental to our customer growth and retention strategies.

What are we requiring for this role?

  • Manage mobile app advertising strategy and tactics that support our media plan objectives
  • Manage mobile app customer journey including messaging and creative
  • Leverage cross channel data to enhance mobile app performance
  • Continually advance mobile app performance through research and testing
  • Actively manage program performance, deliver program KPIs, and share program performance with internal stakeholders
  • Develop experimentation and optimization strategies
  • Support additional strategic digital marketing activities to deliver technology professional candidate applications and registrations 
  • Work closely with the Marketing team to meet goals and partner with the cross-channel leads for integrated campaign program development
  • Work with the analytics team to deliver accurate, actionable analysis and insights and recommend improvements to the customer journey
  • Collaborate with Product and Business Intelligence and teams to ensure relevant and targeted content for each audience

What do we prefer for this role?

  • 3+ years experience in a high growth digital marketing organization, specifically mobile app advertising
  • Understanding of the ad-tech ecosystem, with hands on experience with bid managers, and leveraging 1st and 3rd party data
  • Experience with marketing analytics and attribution
  • Data-driven thinker
  • Well versed in Microsoft Office Suite
  • Comfortable working with business, marketing, and IT stakeholders
  • Excellent written and verbal communication skills; ability to communicate with senior marketing leaders
  • High level of collaboration, courage, and curiosity

 



Company Information

DHI Group, Inc. is a fast-growing provider of specialized career sites that cater to distinct professional communities. Our mission is to help our customers source and hire the most qualified professionals in select and highly skilled occupations, and to help those professionals find the best job opportunities in their respective fields and further their careers. To learn more about our brands please visit www.dhigroupinc.com. When you become a DHI team member, you join a company that values their loyal and enthusiastic employees by providing them a competitive salary, great benefits, including a 401(k) match, generous paid time off, casual dress, wellness program, fitness club reimbursement, tuition reimbursement, and more. There’s a reason why we have such great talent retention - our work environment. If you like working at a company where individual contribution matters and is recognized, where you can have both autonomy and support to achieve your goals and where creativity and accomplishment are rewarded, then you should consider DHI.
Dice Id : dhi
Position Id : 808445

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