Mobile Product Marketing Campaign Operations

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BayOne Solutions
mobile campaigns experience, robust MarTech and AdTech
Contract W2, Contract Independent, Contract Corp-To-Corp, 6 Months
$60 - $70
Travel not required

Job Description

We have opening with our direct client for Mobile Marketing Campaign Operations Manager/Analyst in Pleasanton, CA

Please go through the requirement and send me your updated resume asap

 

Mobile Marketing Campaign Operations Manager/Analyst

Location: Pleasanton, CA

Duration – 6 Months (extendable)

 

Position Overview We are looking for a Mobile Marketing Operations Analyst who is very analytical, data driven and hyper focused on driving growth and retention of our ecommerce and loyalty customers. This key Marketing Operations role will partner with analytics, ecommerce, loyalty, product management, and technology partners to lead efforts to convert loyalty and ecommerce customers, increase frequency, reduce churn, and improve retention of existing customers by developing lifecycle marketing and always-on campaigns across Push Notification, SMS and In-app channels.

 

Core Responsibilities Primary responsibilities will include optimizing and scaling existing Push marketing campaigns and building cross app campaigns, SMS/Text marketing and In-app marketing from the ground up.

  1. As we continue to see massive growth in mindset shift towards mobile and adoption of our apps, this role will play a critical role for the company to ensure we are increasing engagement with our most valued and loyal customers via triggered and personalized mobile marketing campaigns and help keep us top of mind for our customers in a timely and relevant manner as they go about their grocery and meal planning.
  2. Develop lifecycle marketing, always-on campaigns across Push Notification, SMS, and In-app channels to increase frequency, reduce churn and improve retention, as well as grow installs, and overall app engagement
  3. Partner with ecommerce and loyalty marketing teams to understand customer journey maps and areas of opportunities for us to engage with customers during their grocery and meal planning journeys and create targeted campaigns to help them solve for daily and weekly grocery/meal planning
  4. Partner with Product and IT teams to drive new platform capabilities
  5. Focus on campaign development, optimization, automation, and channel management.
  6. Define, pilot, and rapidly iterate initiatives, with an understanding and strategic view on all internal/external factors and influences
  7. Analyze full customer journey, and identify opportunities for targeted marketing touchpoints to both acquire and retain customers, to grow traffic and conversion
  8. Research and identify customer segments for targeted digital campaigns
  9. Partner with and leverage internal teams to help drive agenda and implementation
  10. Closely monitor campaign performance and ROI in partnership with our analytics team, react to deviations from plan quickly, and apply learnings from past campaigns to inform future initiatives
  11. Relentlessly drive growth through innovative strategies and meticulous execution to drive step change improvements in performance
  12. Institute rigorous test-and-learn methodology to achieve desired results
  13. Scale our marketing efforts operating best-in-class tools to enhance our product offering to our end users (Push, SMS, In-app, and more)
  14. Collaborate with teams to operationalize, build and run marketing programs
  15. Streamline campaign production by developing reusable templates, managing planning and production process, and training colleagues to use them
  16. Strong project management skills and ability to work on many projects simultaneously
  17. Great communication and collaboration skills
  18. Consultative approach to supporting, educating, and advising channel and marketing managers
  19. Builds simple to advanced/complex mobile and omni-channel campaigns. Includes campaign set-up, html coding, quality assurance, testing and delivery, based on requirements. Conducts QA Peer Reviews.
  20. Analyze, troubleshoot, and resolve HTML assets and revise code where necessary to integrate with internal tools/platform and ensure proper rendering across mobile platforms/devices
  21. Design/code responsive in-app templates/interstitial pages. 
  22. Work collaboratively with campaign team leads as well as cross-functional teams to scope, design, and implement technical solutions for dynamic mobile campaigns, data feed, and/or mobile platform migration.
  23. Resolves rendering issues and ensures consistent rendering across mobile platforms.
  24. Troubleshoot and resolve issues that occurred at any time during the campaign building, launching or post-launching process.
  25. Hands-on editing of graphics and HTML for interstitial pages

 

Personal Characteristics Strategic thinker with a customer centric focus.

  1. Strong communicator with influencing and persuasion skills.
  2. Strong influencer, collaborator and relationship builder.
  3. Data and solutions driven.
  4. Innovative thinker and problem solver.
  5. Technology savvy.
  6. Ability to communicate effectively to senior and executive management; exceptionally strong written and verbal communication skills that can be tailored to internal partners
  7. Seasoned in managing timelines, delivery, dependencies, communication across teams
  8. Analytically comfortable building a strategy and story using large data sets
  9. Ability to think and perform both tactically and strategically
  10. Creative and empathetic thinker with a customer first mindset
  11. Able to pivot readily and react to real-time data
  12. Excellent interpersonal and team building skills
  13. Strong cross functional team player
  14. Positive, people-oriented, and energetic attitude

 

Experience & Expertise Bachelor’s degree required

  1. 2-3 year’s experience creating and executing mobile campaigns using an enterprise mobile marketing platform
  2. Hands on experience with robust MarTech and AdTech platforms especially Adobe, Salesforce, Localytics, AppsFlyer, etc.
  3. Strong marketing analytics capabilities that allow you to dive into the data and into our software to get insights to inform your team and cross-functional partners
  4. Track record of driving significant results
  5. Understanding of database concepts and segmentation
  6. Proficiency with MS Office suite, specifically Excel
  7. Campaign coding using HTML/CSS
  8. A/B or multivariate tests and campaign versioning
  9. Dynamic and/or personalized versioning
  10. QA for content and rendering across mobile platforms and devices
  11. Handle change requests quickly and efficiently
  12. Schedule deployment and complete post-deployment checks
  13. Develop new data-driven campaigns, and personalization initiatives
  14. Pull and help define complex segment queries via SQL
  15. Partner and collaborate with other members of the production/operations team to ensure knowledge sharing and process efficiencies
  16. General understanding of mobile best practices
  17. Minimum 2 years in mobile/email/CRM marketing.
  18. Understanding of QA process and how to QA other’s work
  19. Taking ownership of programs and working with business stakeholders

 

Amin Shaikh

BayOne Solutions

Email: 

Phone: 925-399-0591

BayOne awarded SFBT Fast100 award



Company Information

BayOne has succeeded in serving our clients’ hunger for a scalable, low latency team by nurturing deep pools of talent. We have a rigorous screening and evaluation process, and we value referrals, contribution to tech forums and client recommendations. We can ramp-up or ramp-down teams with low latency of response. Our mentors and industry experts provide education on leading topics, and hands-on training with industry relevant use cases to help clients’ existing workforce to quickly retool themselves and stay relevant being part of a thriving and productive workforce of the future.

Dice Id : 10494547
Position Id : 6742471
Originally Posted : 3 weeks ago

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