Pardot Email Marketing Specialist

pardot, e-mail marketing
Contract W2, Contract Independent, 1 Years
Depends on Experience
Work from home not available Travel not required

Job Description

A Leading Boutique Investment Bank in Mid-Town Manhattan is looking for a Long-Term Consultant(Minimum 1 year) for a Pardot Email Marketing Specialist to accelerate growth for our lead generation activities by executing best-in-class email marketing campaigns to help scale revenue for our core products. You will support and execute email marketing campaigns to drive quality leads and pipeline for our Sales organization and build customer loyalty through optimized campaigns and nurture programs. We are looking for someone who is an expert at creating and building successful email programs and works with marketing automation platforms (Pardot). We need someone who is high growth-obsessed and analytical to effectively measure and lead email marketing programs, and who will passionately seek to test, improve, and optimize wherever possible. With the ability to strongly impact growth, the Email Marketing Specialist will be results-oriented and must have the ability to operate in a fast-paced environment.

  • Drive revenue through consistent and timely execution of the Bank s email program
  • Conceptualize and develop segmentation strategies to ensure email relevance to prospects and customers
  • Identify, test and implement new strategies to improve click through, open, and conversion rates
  • Manage overall database health and maximize geographic and demographic segmentation
  • Partner with the marketing team to manage and optimize the design concepts, content and layout of all email communications
  • Ensure brand consistency in image and voice in all email touch points including marketing and nurture communications
  • Maintain a data-driven approach through continual experimentation and optimization to meet and exceeds aggressive company goals (a/b testing, etc.)
  • Expand and optimize nurture email programs through testing and personalization
  • Maintain and optimize email deliverability and global compliance
  • Analyze, monitor and communicate performance of email initiatives to marketing team
  • Maintain email best practices including browser/client compatibility, effectiveness of subject lines, use of images, delivery timing, engagement filtering and development of promotions best suited for the email channel
  • Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM)

Qualifications

  • 3-5 years experience in email marketing
  • Experience using Pardot required
  • Technical knowledge of tracking, tooling, experiment implementation, etc.
  • Be a high-performance team player who can work cross-functionally
  • Strong communication skills and ability to clearly articulate impact
  • Ability to influence and work cross-functionally across multiple internal teams
  • A great teammate and self-starter that is comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data-driven and decisions
  • Excellent written and verbal communications skills
  • Comfortable managing multiple assignments with competing priorities and tight deadlines

Posted By

Marla Liebel

6 East 39th St., Suite 1102 New York, NY, 10016

Contact
Dice Id : emtekny
Position Id : 6324811
Originally Posted : 1 week ago
Have a Job? Post it