Product Marketing Manager

BA/BS, MBA preferred; 5 years B2B, SaaS software product marketing exp; Relevant exp in AI, machine learning, speech or text tech, APIs, big data, or analytics preferred
Full Time
Depends On Experience
Work from home not available Travel required to 10%.

Job Description

Our client is seeking a Product Marketing Manager who will help drive the growth of their AI enabled Analytics (speech analytics) platform and product line through highly effective positioning, product launches, and sales enablement efforts and tools. 

 

The Product Marketing Manager will work with the Director of Product and Partner Marketing, to be the voice of the product both internally to all cross-functional groups, and externally to the market and the channel. You will craft messaging and positioning for our client’s industry leading customer engagement analytics platform and targeted solutions. You will ensure all externally facing teams are appropriately educated and armed with the necessary tools to represent each new version of the product and targeted solutions to customers and prospects.

 

Your primary focus will be enabling the sales force and channel team with the information and tools needed to successfully complete sales.  You will do so by understanding and documenting the various personas involved in the buying cycle, and analyzing the customer journey to gain a firm understanding of the information that is most impactful to prospective customers at various stages of evaluation.  The selected new team member will work both independently and cross-functionally to help deliver supporting collateral.

 

The product marketing manager will also have responsibility of enabling sales with competitive intelligence and kill sheets, interacting with the online user community, and supporting new channels and marketplace listings for reaching new customers. The right candidate should possess a mix of technical and business skills and understanding.

 

Summary of primary responsibilities:

  • Develop product positioning and messaging that differentiates your products in the market
  • Sales enablement
    • Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
    • Document the customer buying journey and analyze successful vs. non-successful journeys to identify winning formulae
    • Document buyers’ personas to understand how to message to and influence the various personas
  • Product launch – plan the launch of monthly releases, new products, targeted solutions, and manage the cross-functional implementation of the plan, both internally and for customers
  • Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them. Develop competitive kill sheets for sales and the channel.
  • Support channel partners and new sales channels
  • Assist in management of the online user community

 

Requirements:

  • 5 -years of B2B, SaaS software product marketing experience
  • Strong content creator
  • Strong written communication and presentation skills
  • Excellent interpersonal skills to work effectively cross-functionally, and ability to manage laterally
  • Bachelor’s in business or marketing (MBA considered an asset)

 

Preferred Experience:

  • Relevant industry or product experience desired – speech or text analytics/technology, AI and machine learning, contact center, analytics or business intelligence, big data, software platforms, APIs, cloud SaaS/PaaS
  • Experience working with channel partners and channel sales teams
  • Pragmatic Marketing certified
  • Experience implementing Challenger Sales/Marketing programs
  • Creative skills – specifically a PowerPoint guru

 Please send resumes to faith@stone-search.com

Posted By

Faith Chaskes

Dice Id : 10238328
Position Id : 800452
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