Product Marketing Manager

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The Creative Group
CASE, Development, Library, Manager, Management, Microsoft Powerpoint, PowerPoint, Project, Project Management, Research, Sales, Scheduling
Full Time
$115000.00 to $125000.00 yearly
Work from home not available Travel not required

Job Description


Our client is looking or a Product Marketing Manager to support their products solutions by planning, developing, implementing and measuring marketing and promotion programs to help drive product revenues and the clients success.

The incumbent helps to create product marketing plans (including product launches) and is responsible for ensuring promotional strategies, messages, and positioning are on target, that programs support overarching marketing and business objectives, and that lead generation and other promotion goals are achieved.

This includes, but is not limited to, promotional campaigning to drive Company and product awareness and lead generation, proactive -test and learn- and other rapid-response business-building efforts. The Manager, Product Marketing is responsible for marketing content development for activities including, but not limited to, email campaigns, sales collateral, direct marketing and collateral/videos for exhibits / trade shows.


Essential Duties:

Develop marketing strategies designed to maximize Bio / pharmaceutical brands (including access, managed markets, innovation teams, etc.) and ad agency awareness of, and engagement with the company and their products and services

Create and execute tactical plans / campaigns which includes proposing, writing, trafficking, scheduling, budgeting, implementing and measuring results. Be familiar with, and leverage, market research, case studies and other supporting information to prepare impactful promotion

Propose, draft, design and gain approval for key client / prospect facing decks, demos and other tools to support the BD/sales team; help curate and manage the Master Slide Library, Product Decks, Sales Playbook and other Business Development - Sales tools.

Work closely with design teammates or agency to create graphic and copy design required to execute digital and print marketing plans

Act as department Subject Matter Expert (SME) on email campaigning and lead generation

Work with Business Development & sales, account & program management as well as other client-facing teammates, when needed, to help create effective pitch decks for key client presentations, conferences, best-and-finals, etc.

Develop deep product knowledge across all lines of business in order to develop effective marketing tools and act as a resource for Business Development and other client-facing teammates

Participate in planning and execution for new product and product / service launches; create promotion programs to support launches as requested


Experience

6 plus years of relevant and increasingly responsible marketing experience

Strong preference for healthcare marketing experience (including physician, patient, pharmaceutical, specialty pharmacy, managed care and reimbursement)


Apply today for consideration!Microsoft PowerPoint, MS PowerPoint, Microsoft PowerPoint, Project Management, Digital Marketing


Company Information

The Creative Group is a leader among creative and marketing staffing agencies. We specialize in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. As the creative, and design staffing division of Robert Half, we offer flexible solutions to meet companies' project, contract-to-hire and full-time employment needs. Through our parent company, we also have the resources to support organizations' temporary and full-time staffing needs in the areas of technology, accounting, finance, administrative and legal. The Creative Group is a creative and design staffing agency that is well-connected to the communities we serve. We have built valuable relationships with the top industry organizations, including AIGA, HOW Magazine, Graphic Design USA and The American Advertising Federation (AAF). We also have an exclusive relationship with The Wall Street Journal. For this reason, working with The Creative Group gives companies and individual professionals a unique advantage over other creative and marketing staffing agencies. With creative and design staffing agencies located in major markets across the United States and Canada, The Creative Group is proud to serve as a respected community partner in the cities where we live and work.
Dice Id : 10466845
Position Id : 02710-0011152191
Originally Posted : 2 months ago

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