Adobe Analytics Architect - Remote, 30% travel across USA
As an Analytics Architect, you will bridge the gap between business and development and develop robust analytics, optimization, and personalization solutions for our clients. You will Translate business goals into KPIs and metrics and work closely with development & QA to design systems with those metrics that are collected accurately for our clients. You will represent analytics and the importance of data to a business success.
Implement tagging across a variety of digital properties to ensure proper data collection
Implement & maintain Adobe Analytics and Adobe Launch
Integrate additional systems and building out the Martech stack
Work with clients and within agile development teams to ensure feature builds are tracked in accordance with business objectives
Maintain and build tagging and data structures across digital properties utilizing data-layers
Support and develop processes and documentation for tagging, testing, QA and reporting
Work closely with developers to ensure analytics code follows best practices
Develop reports and Dashboards to meet clients needs
Enable A/B testing and optimization
Implement & Maintain Adobe Target
Advise on testing protocols and practices to ensure testing needs are met
Implement A/B tests and help prioritize testing.
Support an ongoing roadmap of analytics improvements.
Report on testing efforts and communicate insights to a broader audience.
Support business practices
Working with the development team to ensure the site is GDPR compliant.
Work with marketing team to ensure end-to-end tracking of campaigns
Advise and lead data integration efforts with Data Management Platforms (e.g. Adobe Audience Manager)
Partner with quality assurance to ensure data has veracity.
Successful must haves
In depth knowledge of Adobe Analytics, Adobe DTM/Launch (or similar tagging system)
Must have passion for transforming data into meaningful insights and opportunities
Experience in leading Adobe Analytics implementations across Web, mobile and apps
Evangelize best-practice approaches for implementation of Adobe Analytics
Must have experience with DMP (Data Management Platform) like Oracle Blue Kai or any other DMP platforms like Adobe Audience Manager.
Ability to independently manage analytic projects with a high degree of accuracy and attention to detail
Ability to prioritize and work in a very fast-paced environment
Ability to work collaboratively with cross functional teams like product owners, technologies teams and marketing partners
Excellent written and oral communication skills
Problem solving skills: using tools such as Charles, WASP or developers console to diagnose and solve issues.
Strong critical thinking, analytical and problem-solving skills.
Nice to have
Data visualization experience: workspace, report builder, PowerBI, and tableau
Experience with agile methodologies: Scrum
Mobile tagging experience
Ability to collaborate/negotiate with various technology and business stakeholders
Verbal and written skills to be able to communicate effectively to both a technical and business audience
Expertise and patience to be able to explain analytics to various groups with differing levels of analytics knowledge and exposure
Organizational and time management skills to prioritize work in a demanding environment
Drive and curiosity to understand the relationships between data and activities, draw conclusions and use critical thinking to validate/verify outputs
For any additional information please feel free to reach me at 510-284-5754 Email: firstname.lastname@example.org
TA Digital (Formerly TechAspect) is an equal opportunity employer. ABOUT TA Digital (Formerly TECHASPECT)
TechAspect is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TechAspect has high-level strategic partnerships with digital technology companies Adobe, Microsoft, Sitecore, Acquia, Marketo, SAP Hybris, Elastic Path, BigCommerce, IBM Watson Marketing, and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States.