SAS Marketing Analyst - Junior level

SAS, marketing, financial services, analytics, SQL, data, campaigns
Contract Independent, Contract W2, C2H Independent, Contract -12 months+
$35.00 -38.00 per hr
Telecommuting not available Travel not required

Job Description

Summary: 
  • Our Financial Services customer seeks and Analyst with SAS marketing automation, and campaign management to join our Marketing Analytics Team.
  • The successful candidate will provide execution support for direct to consumer marketing campaigns and related reporting and analysis.
  • This position will involve frequent and direct interactions with marketing and sales partners and will require service-oriented, efficiency and able to deliver results within tight timelines.
 
Essential Functions/Specific Duties:
  • Marketing Campaign Execution – Execute recurring and ad hoc direct marketing list pulls and campaign reports according to specifications and campaign plans provided by marketing managers;
  • Marketing Analytics - Provide analysis and reporting on campaign results and recommendations for future criteria improvements directly to marketing managers;
  • Data Mining – Provide insight into Company’s customer base on payoff behavior, retention, and cross sell potential through the use of traditional data mining approaches;
  • Data Enhancement - Work with internal and external technical resources to ensure customer database platforms are optimized for marketing needs and contain information elements required for relevant analysis;
  • Process Documentation – Maintain documentation for critical data processing procedures;
  • Determining the cadence and sequence of customer touchpoints across channels
  • Analyzing path to conversion and identifying fractional attribution of each touchpoint in members’ journeys
  • Identifying business trends and shifts and recommending data-driven responses
  • Any other job responsibilities requested by management.
 
Required qualifications: 
  • College Degree in Business Administration, Marketing, Statistics, Computer Science, or related fields
  • Experience with SAS or/and SAS Institute certification required
  • 4+ years of experience or multiple internships in Direct Marketing, preferably in Financial Services industry
  • 3+ years of experience doing quantitative analysis on a Business Intelligence, Marketing Analytics, Customer Success Analytics
  • Understanding principles of Direct Marketing and Marketing Analytics
  • Strong technical skills including :
    • Experience with modern business intelligence tools (e.g. Tableau, Business Objects, Qlik, or Power BI)
    • Fluency in SQL and Oracle (or similar) relational databases, with the ability to extract data and create materialized data views, as well as a deep understanding of statistical analysis and experiment design
    • Proficiency with Microsoft Office applications (Excel, Word, Outlook)
    • Demonstrated ability to effectively communicate technical results to non-technical audiences
    • Demonstrated ability to manage multiple, simultaneous projects
    • Able to work effectively as part of a larger team and contribute to accomplishing group goals

Posted By

Contact
Dice Id : 10209053
Position Id : SAS-NJ
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