SEO Specialist

SEO Specialist, Marketing or web roles, Google Analytics
Full Time
Depends On Experience
Telecommuting not available Travel not required

Job Description

SEO Specialist reports to the Manager of Marketing and Technology.  The SEO Specialist is a critical role in the marketing team and is responsible for many types of ongoing tasks and campaigns.

RMC’s internal marketing team coordinates a broad spectrum of marketing activities.  The SEO Specialist will work in conjunction with other team members in the technical execution of marketing programs and maintaining the messaging, look-and-feel, and brand consistency of RMC’s online presence. 

Experience executing full campaigns from keyword research through checking results via reporting and making any subsequent adjustments.

 

SEO activities would include:

  • Research on keyword value, competition, relative positioning, etc.
  • Analytics related to organic traffic and conversion
  • Strategic direction and prioritization of SEO execution
  • Working with team to implement changes
  • Reporting against established goals
  • Ongoing campaign reiteration

Your SEO hat:

  • Research, research, research (all the usual SEO stuff like keyword value, competition, relative positioning, etc.)
  • Analyze site traffic and conversions
  • Figure out and prioritize what we should be doing in SEO
  • Work with the rest of the team to make the right changes
  • Establish some goals and report on them
  • Reiterate (then do it again—SEO is an ongoing thing, right?)

Other roles/responsibilities may include marketing content related tasks (ie managing wordpress content, reviewing/updating collateral, etc).

This is you:

  • Two or four-year degree in marketing or something relevant
  • At least 1-3 years full-time experience in marketing or web roles
  • SEO experience (enough that you’re confident calling the shots)
  • Google Analytics experience (more than passingly familiar, less than Master Guru)
  • Can write and edit better than average
  • Assumes that MS Office expertise is automatically required (to the point that we shouldn’t have to mention it here)

This might be you (Nice to have):

  • Google Analytics Certified
  • Understands HTML and CSS coding
  • Comfortable with Adobe Dreamweaver (or another site coding tool)
  • Familiar with Magento, Salesforce, WordPress

Posted By

Minnetonka, MN

Dice Id : 10277762
Position Id : 644544
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