Senior Analytics Manager

Manager, Director, Sales, SQL, Business Intelligence, Excel, Python, SAS, HTML, QA
Full Time
Work from home not available Travel not required

Job Description

We are seeking a Senior Manager, Advertising Analytics for a permanent position with our client in Stamford, CT. Please review the job details below and send qualified resumes to mary.abraham at harveynashusa.com.

The Senior Manager/Director, Advertising Analytics will support internal stakeholders through quantitative analytics relating to digital advertising operations. This will include reporting and analysis, developing data visualizations and interactive dashboards, assisting in the development of enterprise data platform, and supporting business decisions with data-driven insight.

Key Responsibilities:
Work with various stakeholder groups, including Sales, Ad Operations, Finance, Product and Technology to understand business objectives and inform advertising analytics learning agenda
Create and maintain weekly and monthly reports for measuring performance; conduct ad hoc and deep dive analyses to derive insights and recommendations
Assist in the development of KPIs, automated interactive dashboards, and forecasting models for advertising business
Partner with Data Technology to manage requirements, data collection, data quality, structuring, and blending of data from multiple tools and sources in s enterprise data platform to meet analytical needs
Leverage data to guide Sales and Strategy Leadership to maximize inventory yield and to achieve annual revenue targets across owned and 3 rd party platforms
Partner with other Data Analytics teams and shared resources to produce collaborative strategic insights

Essential Qualifications:
Bachelor degree with analytical focus (e.g., business administration, marketing, statistics, economics, engineering, computer science, etc.)
Minimum of 4-5 years' work experience in a data analytics and/or data science role (for/with a digital publisher, agency, or ad technology company preferred)
Solid understanding of the fundamentals of digital advertising including ad sales, ad operations, ad serving technology, inventory yield, and revenue optimization
Proficiency in analyzing and interpreting data from platforms such as DFP and Google Analytics; experience with YouTube Analytics preferred
Highly Proficient in SQL (e.g. Redshift, BigQuery)
Experience with Business Intelligence and Visualization tools (e.g. Tableau, Looker, Qlik)
Proficiency in building, maintaining, and validating Excel reports and models
Ability to synthesize complex qualitative and quantitative data and communicate relevant insights and recommendations using data visualization
Strong organizational skills; ability to handle multiple concurrent projects and work independently
Strong written and verbal communication skills, including the ability to communicate clearly and confidently with internal stakeholders

Other Relevant Experience (a plus):
Consumer web/mobile, online/mobile gaming, social, and/or OTT content analytics experience
Experience with social media platform analytics/APIs, DMP platforms and/or digital 3 rd party measurement tools (e.g., comScore, Nielsen, Dynamic Logic)
Experience with statistical and/or big data programming languages such as R, Python, Hive, Spark, SPSS, SAS
Basic technical knowledge of Coding/HTML (e.g., to help QA ads and ad tagging)

Dice Id : esi
Position Id : 1451-1
Originally Posted : 1 month ago
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