Senior Digital UX Strategist

Full Time

Job Description

Blue Shield of California's mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that truly serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our comprehensive approach to diversity, equity, and inclusion combines a focus on our people, processes, and systems with a deep commitment to promoting social justice and health equity through our products, business practices, and presence as a corporate citizen.

Blue Shield has received awards and recognition for being a certified Great Place to Work, best place to work for LGBTQ equality, leading disability employer, one of the best companies for women to advance, Bay Area's top companies in volunteering & giving, and one of the world's most ethical companies. Here at Blue Shield of California, we are striving to make a positive change across our industry and the communities we live in - join us!

Your Role

The Senior User Experience Strategist directly influences and champions UX strategy across multiple lines of business. You ensure the team is creating useful and usable experiences while looking to evolve and innovate with experiences. You collaborate closely with Product Managers, designers, and technologists to influence the direction of an experience (or to create new products, services, and experiences). This individual has deep knowledge of multiple UX disciplines, ensuring that the experiences being created for our users are cohesive, connected and deliver against a larger, holistic UX vision.

The UX Strategist, Senior will report to the Senior Manager - UX Strategy & Content. You will work across every stage of the product development lifecycle to ensure that UX strategic objectives are being achieved. In this role you will use your expertise in enterprise collaboration to facilitate strategic UX methods. You will identify target audience and objectives, analyze needs, influence scope and interface strategies for current and future digital product designs.

Your Work

In this role, you will:

  • Demonstrate fluency of design strategy tools and techniques to measure success, present opportunities, and support decision-making and prioritization utilizing research and data to drive decisions.
  • Deeply understand the needs, pain points, behaviors, and emotions in the user journeys in the context of the digital and broader brand and be a key user advocate in the digital organization.
  • Practice and help evolve the team's strategy techniques and toolset to work effectively in cross-team collaboration.
  • Facilitate strategic UX methods and activities including design thinking, service design blueprinting, journey mapping, user flow mapping, and other UX and product definition methods. Answer critical business questions through design thinking and rapid prototyping.
  • Combine feedback from research and design efforts into actionable, key themes and strategies that are shared widely across product teams.
  • Provide input on the definition, scope, and prioritization of UX tasks in collaboration with fellow UX and product team members. Engage in portfolio prioritization to help set the strategy and roadmap for the team. Establish strong relationships across enterprise with partners in IT, Brand, Marketing, Product, Innovation, etc.
  • Work with leadership to define reporting and measurement metrics focused on project and usability goals.
  • Good knowledge in understanding how functional user experiences areas - user research, interaction design, visual design and content strategy/design - combine for optimal solutions.
  • Strong track record of innovation in several areas.


Your Knowledge and Experience
  • Requires a bachelor's degree or equivalent experience
  • Requires at least 5 years of prior relevant experience
  • Results Leadership: Positively leads team to deliver good results and create value.
  • Effective communicator who builds trust, embraces challenges and who is a lifelong learner.
  • Thought Leadership: Develops creative solutions, enjoys thinking outside the box, and strategic in approach.
  • Model collaborative teamwork contributing to team talent to meet future needs of digital


Our Values
  • Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short
  • Human. We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes
  • Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals

#Dice
Dice Id : bluesh
Position Id : 22002LE
Originally Posted : 2 weeks ago
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