Senior Ecommerce Manager

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Kforce Technology Staffing
Full Time, Perm
$100,000 - $120,000 annually

Job Description

RESPONSIBILITIES:
Kforce's client, a growing company in the Hartford, CT area is looking for a Senior Ecommerce Manager to join their growing team!

Main Activities:
* Organization: People Manager
* Main Interface: Central Marketing, Business Stakeholders and Leadership, Communications Leaders, Third-Party Vendors
* Budget: Manages Central Marketing eCommerce and marketing budget, provides input to the marketing budget to support annual Marketing Plan, manages projects to budget during fiscal year

Main Job Duties:
* Senior Ecommerce Manager will drive online revenue by optimizing site experience, increasing conversion and average order value, and further enhancing site objectives
* Develop and implement strategic initiatives to positively impact KPIs using site analytics (i.e.: conversion rate, abandoned cart rate, average order value, units per transaction, bounce rates, etc.)
* Lead, manage and mentor e-commerce team
* As a Senior Ecommerce Manager, you will manage and collaborate with paid and affiliate third party vendors to optimize channel performance; Responsible for the ecommerce budget with allocation to positive ROI initiatives while keeping spend under control
* Partner with business stakeholders to lead teams in development and execution of marketing & merchandising strategy
* Communicate progress reporting on key initiatives, including timely updates/presentations to the Senior Leadership Team, Marketing Leadership Team, IT, and other key stakeholders
* Senior Ecommerce Managers partner with eCommerce Customer Service teams to ensure best experience for all eCommerce customers
* Develop website and email promotional calendar based on current trends and prior year comps
* Performs other similar and related duties as required

REQUIREMENTS:
* Bachelor's degree in Business, Marketing, or related field; MBA is preferred
* 5+ years of experience in relevant digital marketing or eCommerce roles
* Demonstrated experience in relationship management with the ability to communicate persuasively and effectively
* Demonstrated experience in managing multiple complex projects simultaneously
* Leadership and Strategy: Strong leadership skills; Excellent strategic thinker with an executional focus and a sense of urgency
* Digital: Hands on experience with key digital media disciplines/tools such as: website development, Google Analytics, Google Adwords, SEMRush, SEO, content, email marketing, marketing automation, customer relationship management (CRM) and ERP systems
* eCommerce: Experience driving traffic and revenue across all core traffic channels including, paid advertising, SEO, affiliates/referral, email, text, social, display
* Computer Skills: Proficient in MS Office programs (Outlook, Word, Excel, PowerPoint); Experience with HTML, web programming, CMS, Photoshop, and Salesforce.com; Understanding of agile and sprint methodology
* Analytics: Strong analytical skills to effectively assess and communicate program(s) success; Proactively identify challenges and implement/recommend solutions
* Communication: Strong presenter, writer, influencer, and negotiator with the ability to communicate effectively across multiple businesses and functional areas at all levels
* Organizational Skills: Highly organized and deadline driven with ability to prioritize and manage multiple projects and programs of varying levels of complexity and importance

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.


Company Information

Kforce is a professional staffing and solutions firm specializing in the technology areas of application development, project management, business analysis, enterprise data management and infrastructure for commercial and government organizations. Kforce has been matching job seekers and employers since 1962. We are committed to having a meaningful impact on all the lives we serve and offer exciting job opportunities across the United States. Kforce specializes in providing strategic partnership in the areas of Technology and Finance & Accounting. Our staffing specialists work to understand your career goals and offer career advice in order to help you become a more marketable technology professional. Your success is our mission. Gain meaningful connections with your skills and our network.
Dice Id : kforcecx
Position Id : ITAQG1976702
Originally Posted : 2 months ago

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