Senior Marketing Manager

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DHI Group, Inc.
Responsys, Google Analytics and Adobe
Full Time
Market
Telecommuting not available Travel not required

Job Description

The Senior Marketing Manager will lead B2C electronic communications efforts (email and PUSH) across for Dice, helping to drive engagement with tech professionals.

Essential Duties/Responsibilities

  • Develop and define yearly eCommunications roadmap and strategy to improve ROI and meet business goals (email/PUSH notifications)
  • Manage large email base and ensure best in class delivery
  • Assist in the creation and deployment of eCommunications (email/PUSH) campaigns across Dice
  • Provide business stakeholders ongoing performance analytics and data on eCommunications campaigns
  • Work closely with product team to build a seamless customer journey
  • Manage the process by which eCommunications campaigns are requested, scheduled, and delivered across brands and teams.
  • Manage team resources in order to optimize the creation, deployment, and reporting of eCommunications campaigns across brands.
  • Define and implement new functionality and product offerings to increase performance
  • Work with marketing, product and technology to define business requirements, system functionality and roadmaps for new system implementations (i.e. PUSH)
  • Ensure compliance with all relevant regional legislation i.e. GDPR
  • Continuously drive innovation
  • Plan, manage and take responsibility for the budget and re-prioritize for improved ROI

Supervision

  • Direct supervisory responsibility of the eCommunications team, consisting of 2 employees

Job Qualifications

  • 5-7 years digital marketing experience, including 3 years related analytical database marketing experience, including email and PUSH notifications
  • Experience working with large, complex data warehouses and SQL experience preferred
  • 3 years team management experience required
  • Proven campaign management experience defining targeting strategies that drive results
  • Proven lifecycle management experience driving conversions and engagement results
  • Technically minded with the ability to translate between the business and technical teams
  • Strong data and analytical skills; utilizing and interpreting data and analytics to quantify and improve marketing results
  • Relationship management skills with the ability to build strong trusted relationships with business partners
  • Demonstrated ability to manage multiple initiatives within a team of marketing professionals
  • Track record of acquisition and retention in an online business including general MVT testing and optimization
  • Third party management experience required
  • Strong knowledge of website analytics tools – Google Analytics and Adobe preferred
  • Experience with Responsys preferred
  • Strong HTML knowledge required
  • Project management skills with experience in prioritization and planning essential
  • Excellent presentation, writing and conceptual skills with demonstrated experience in working with new media initiatives
  • A strong work ethic and an attitude to solve problems and manage situations quickly and effectively
  • Excellent attention to detail
  • Strong communication (written and verbal) skills
  • Business proficiency in English is essential
  • Good team player and people manager

Required Education and/or Experience

  • Marketing Bachelor’s degree preferred, or equivalent experience.

Equal Opportunity Employer M/F/D/V

Background Checks Required.

Job Type: Full-time



Company Information

DHI Group, Inc. is a fast-growing provider of specialized career sites that cater to distinct professional communities. Our mission is to help our customers source and hire the most qualified professionals in select and highly skilled occupations, and to help those professionals find the best job opportunities in their respective fields and further their careers. To learn more about our brands please visit www.dhigroupinc.com. When you become a DHI team member, you join a company that values their loyal and enthusiastic employees by providing them a competitive salary, great benefits, including a 401(k) match, generous paid time off, casual dress, wellness program, fitness club reimbursement, tuition reimbursement, and more. There’s a reason why we have such great talent retention - our work environment. If you like working at a company where individual contribution matters and is recognized, where you can have both autonomy and support to achieve your goals and where creativity and accomplishment are rewarded, then you should consider DHI.
Dice Id : dhi
Position Id : 715895

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