Marketing Manager

Marketing,
Full Time, Full Time / Perm
$120-160K+ 20% Bonus
Telecommuting not available Travel not required

Job Description

Please note I have direct access to the Hiring Director on this position

An International, successful, extremely profitable and the largest global privately held medical software/hardware Company is looking for a Marketing Manager. The company is privately held, has been in business for 65+ years, has $1+ Billion in revenue, has 5K+ employees, is extremely profitable and has never laid-off an employee.

The Marketing Manager will primarily be responsible for (see below for more detail):

  • Performing Downstream Marketing by supporting direct sales forces through advertising, promotion, brand-building and communication with clients for medical devices
  • Participate and assist sales force in the development of new product launches targeted at clients (primarily physicians).
  • Design, creation and development of digital and print marketing materials

 

The Marketing Manager reports to the VP of Marketing

This position requires 20-30% domestic travel

The company offers full benefits (PPO & HMO) including dental and vision, matching 401K, 3 weeks of vacation, paid sick days, Short and Long-Term Disability, Life Insurance, Tuition reimbursement, casual dress and flexible work hours that all start upon employment.

Requirements:

  • MUST have experience as a Marketing Manager for medical devices or any durable/reusable medical equipment
  • Must have experience working with sales teams and sales executives during new product launches
  • Experience developing marketing tools, including power messaging, field communications, training plans, and marketing strategies to increase sales effectiveness
  • Experience in the development and implementation of marketing plans, customer facing sales tools, sales training, budget development and management and market research

Detailed Responsibilities:

  • Promoting medical device products through educational initiatives with current and potential customers.
  • Support ongoing marketing functions that include: collateral development, product promotion, sales reporting, and communications to field sales.
  • Respond to product questions and provides product clarity to the sales executives and management.
  • Collaborate effectively with the sales executives to help expand existing installed base and develop new account sales opportunities
  • Provide clinical support/expertise to internal and external customers to drive company revenue goals.
  • Educate and train physicians and internal personal/sales team on technical matters related to product line through targeted case coverage, in-services, and office calls to drive account independence.
  • Provide training and resources to Sales Executives that will enable them to provide training to their physicians.  
  • Develop an in-depth understanding of key business trends and market conditions.
  • Demonstrates command of clinical literature and knowledge. Develop strong clinical arguments to support market development with internal and external customers. 
  • Facilitate collaboration with industry partners as directed by the VP of Marketing.
  • Assist with planning and attend conventions and workshops and managing lead collections.
  • Perform product training, clinical workshops, and labs while demonstrating advanced knowledge of products and procedures.
  • Design and conduct sales training in collaboration with all relevant stakeholders.
  • Strategically support the sales team when appropriate, including attending surgeries, and meeting with customers.
  • On a monthly basis, perform analysis of market drivers and specialty product performance.
  • Assist in the development of demand forecasts, sales reporting, product analysis, product promotions, and field communications.
  • Monitor competitive landscape and learns competitive technology, products, strategies, strengths and weaknesses.

Posted By

Al Karaptian

Hermosa Beach, CA, 90254

Dice Id : equest
Position Id : 201
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