Systems Analyst

adobe analytics, DTM, launch, dynamic tag manager
Contract W2, Contract Independent, Contract Corp-To-Corp
Depends on Experience

Job Description

Systems Analyst

Long term contract role

Atlanta, GA or Phoenix, AZ

 

Direct client: Immediate client interview

 

Responsibilities:

  • Identifies digital key performance indicators; analyze, understand, and communicate performance trends and optimization recommendations; and provide insights and technical documentation to help accelerate the success of digital strategies and tactics.
  • Translate business requirements into functional requirements and ask probing questions to fully understand business needs and how they relate to key performance measurements.
  • Collaborate with internal stakeholders to understand their needs in the analytics and marketing space.
  • Advocate for highest impact needs and provide inputs for ROI analysis
  • Create, maintain, and interpret reports, including long-term trends, campaign and/or page performance, and customer segments.
  • Use web analytics data to recognize patterns and trends to understand visitor behavior and identify improvement opportunities.
  • Monitor the integrity of all web analytics data, working with platform owners to correct data collection issues where necessary.
  • Collaborate with internal and external teams to foster data-driven strategy and execution.
  • Manage and execute analytics installs, changes, and customization via tag management.
  • Propose, manage, and execute branding and analytics strategies.
  • Keep pace with industry changes, technologies, and strategies.
  • Predicts potential problems for data, applications and/or systems and provides recommended solutions.
  • Prepares and maintains detailed design specifications per approved standards/procedures. 
  • Participates in on-call rotation and performs escalated support for production applications that involves advanced troubleshooting.
  • Participates in, or leads, internal initiatives for the implementation, use, and improvement of processes, procedures, guidelines, and metrics for Systems Analysis team or IT organization.

Requirements:

  • Experience with Adobe Analytics report suite design
  • Experience with Adobe Analytics implementations using DTM/Launch.
  • At least 6 years of experience in Adobe Analytics along with DTM (Dynamic tag manager)/Launch.
  • A bachelor’s degree in a field related to the position or a combination of related education and work experience in the area of systems analysis to equal four years.
Dice Id : 10121492
Position Id : 7065811
Originally Posted : 3 months ago
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