Vice President of Marketing

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Ledgent Technology
Marketing VP
Full Time, Permanent

Job Description

Position Summary
The Vice President of Marketing (VPM) leads the company's branding, website, social media, demand generation, product messaging, market segmentation, events strategy, and marketing campaigns to drive sales and revenue growth.

The VPM facilitates the evolution of brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates the target market. The VPM promotes the company as an innovator and oversees outbound customer-facing communications across the website and social channels. A key deliverable is the design and execution of go-to-market strategies for new solutions.

In this hands-on role, the VPM interfaces with internal and external stakeholders, leverages exceptional communications skills, researches and defines target audiences, develops marketing and communication strategies, and measures outcomes using dashboards and analytics.

The VPM collaborates with the Chief Revenue Officer and other team members to nurture relationships with key partners, align mutual goals, and drive adoption through co-marketing efforts. The VMP also conducts client and market research, serving as a voice of the customer to bring insights to cross-functional stakeholders across product, design, user experience, development, and executive leadership.

The VPM builds, supports, and develops a high-performing marketing team to execute strategy. The VPM develops and manages the marketing budget in collaboration with the Chief Revenue Officer.

Primary Responsibilities
  • Develop and implement the marketing strategy and plan for initial and future products - including campaigns, events, digital marketing, social media, and PR
  • Design, execute, and optimize digital marketing programs
  • Manage social media presence and direct programs to capture a targeted share of the voice in social media
  • Develop and execute lead generation and business development campaigns
  • Maintain brand standards and ensure compliance across all marketing and communications channels
  • Develop and manage the marketing budget to focus resources on revenue growth in new and existing customer bases
  • Develop and implement dashboards for ongoing assessment of marketing effectiveness, with performance measured against best-in-class peer groups
  • Track and monitor program execution against quantitative objectives, with accountability for tangible results
  • Develop a high-performing marketing team, coaching them to exceptional performance
  • Build and maintain current knowledge about markets, personas, prospects, and existing customers
  • Conduct market research and competitive analyses
  • Gather and analyze product performance, operational metrics , and win/loss analysis
  • Drive awareness, consideration, and retention from both our existing customers and our prospects
  • Manage external marketing communications to public stakeholders
  • Manage special events, including conferences, collateral materials, company presentations, and staging

Reporting Relationship & Accountability
Position reports to the Chief Revenue Officer

Cultural Competencies
  • Demonstrates company's mission and values
  • Excels in the company's remote work model
  • Drives to the delivery of high quality work, no matter the time or effort required
  • Assumes the best about colleagues and clients
  • Demonstrates kindness, empathy, and humor
  • Exemplifies positivity, as demonstrated by a "can do' attitude and actions
  • Supports the team and colleagues
  • Does what it takes to get the work done, inside or outside the job description

Technical Competencies
  • Demonstrated expertise in driving innovation, developing channels, business models, and/or business transformation
  • Demonstrated experience developing and executing go-to-market plans for SaaS platforms, including targeted marketing, online and offline events, and content marketing (e.g., white papers, case studies)
  • Demonstrated experience in leading and developing high-performing teams
  • Motivated self-starter , organized and self-motivated with the ability to define goals and prioritize your work;
  • Strong organizational skills to manage multiple priorities and deadlines
  • Outcomes driven, with the ability to define high-level goals and the objectives/tactics required to achieve them
  • Strong analytical skills, using data analytics to drive decisions and strategies
  • Exceptional written and oral communication skills
  • Advanced MS Office proficiency

Professional Competencies
  • Passion for education technology
  • Innovative and flexible thinker, comfortable suggesting solutions and willing to take risks
  • Enjoys working in a fast-paced environment with tight deadlines
  • Committed to quality in every assignment, large or small
  • Innovative and flexible thinker, comfortable finding solutions, and willing to take risks
  • Excited about remote teamwork
  • Ability and desire to continually learn about new strategies and to adapt to ever-changing business and industry needs

  • Master's degree in Marketing or a related field preferred

  • Minimum of 5 years of marketing experience - including digital marketing - in Software as a Service
  • Some sales experience helpful
  • Minimum of 3 - 5 years of management experience with demonstrated team outcomes

Eligibility Requirements
  • Unrestricted work authorization to work in the United States

Office Location & Travel
  • Remote work from a home office
  • Some travel to company-related events required

We are an equal opportunity employer and make hiring decisions based on merit. Recruitment, hiring, training, and job assignments are made without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, or any other protected classification. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Company Information

Ledgent Technology recruits and hires technology professionals for some of the most prestigious tech companies and IT departments in the nation. We specialize in the placement of both full-time and contract professionals. We are recognized as the very best recruiting firm in the industry. We’re the only one to receive all four of the most prestigious honors awarded! This includes "Best Staffing Firms to Work For" and "Best of Staffing® - Talent Satisfaction" plus we were also recognized on Fortune’s 50 Best Small/Medium Workplaces in the US. The companies we work with pay us to find you, you do not pay for our service and support. Partnering with us means we can help locate a position at a company that has the work environment you seek; you can continue your own job search while we send you to interviews for open positions with our clients. If you'd like to have a flexible schedule and variety in your work, we can place you on contract/project assignments to get more experience or to provide more freedom in your schedule. You've come to the right place for placement. You've come to Ledgent Technology!
Dice Id : RTL152550
Position Id : 1005312673409
Originally Posted : 7 months ago