Web Analytics Advisor

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Kforce Technology Staffing
Contract W2, Temp

Job Description

Kforce has a client in search of a Web Analytics Advisor in CA, CO, or GA.

As new websites, mobile apps, and features are instrumented in Adobe Analytics, the Web Analytics Advisor/Product Analyst Consultant will work with business stakeholders to identify business objectives, goals, and key metrics for the feature. They will then create business requirements documents for Adobe Analytics tagging, collaborate with engineers to validate instrumentation, identify, and resolve any tagging issues and generate reports, and develop insights and data-driven decisions and recommendations based on the data.

* Web Analytics Advisor/Product Analyst Consultant will perform ad hoc analyses, as needed, to answer business questions and generate actionable story-telling insights and recommendations for user flows and product usability
* Maintain documentation related to instrumentation governance, segments, calculated metrics, glossary, engineering releases, etc.
* Web Analytics Advisors provide training, support and documentation to business stakeholders who want to self-serve their own data using Adobe Analytics
* Share analytics best practices with colleagues

* College degree in Computer Science, Engineering, Mathematics or Business
* 1-3 years of Adobe Analytics or Google Analytics experience, including working with implementation engineers to understand the tagging, creating recurring reports, and performing ad hoc analyses
* Advanced Excel skills
* Highly analytical, hands-on, and detail-oriented, with the ability to up-level data insights and storytelling for non-technical business stakeholders
* Able to extract, clean, analyze, and present findings from large data sets
* Attentive to data governance and data validation using tagging debugging tools; Ability to determine what data inconsistencies or gaps are important, and what can be caveated as a corner case
* Tableau or other data visualization tools a plus
* A/B testing experience a plus
* Familiarity with SQL a plus

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Company Information

Kforce is a professional staffing and solutions firm specializing in the technology areas of application development, project management, business analysis, enterprise data management and infrastructure for commercial and government organizations. Kforce has been matching job seekers and employers since 1962. We are committed to having a meaningful impact on all the lives we serve and offer exciting job opportunities across the United States. Kforce specializes in providing strategic partnership in the areas of Technology and Finance & Accounting. Our staffing specialists work to understand your career goals and offer career advice in order to help you become a more marketable technology professional. Your success is our mission. Gain meaningful connections with your skills and our network.
Dice Id : kforcecx
Position Id : ITWQG1977871
Originally Posted : 3 months ago

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