Our Client is looking for a Partner Marketing all-star to support a growing partner marketing team. Key to success in this global role is an ability to hit the ground running, consistently working with teams across the company to help plan, prepare and execute marketing programs, campaigns, events, and communications to, with, through and for our partners. The ideal candidate is self-motivated, flexible and possesses the skills required to manage multiple tasks at one time. You must be a highly effective communicator with an eye for detail while thriving in a fast paced environment that relies on teamwork. Successful candidates will also be comfortable with changing priorities, responsibilities and diving deep into analysis of metrics for data driven decisions.
Contractor - Alliance Marketing Manager
Location Anywhere in USA (Ideal (but not required) Denver, Dallas, San Francisco, San Jose, Raleigh, Salt Lake City)
Job Type: Contract from November 2019- July 2020 (Possibilities of extension or Full-Time)
Lead and Do: lead marketing efforts directly supporting multiple key strategic alliances. You will
help create and support the marketing strategy for various partners working with the Global
Strategic Alliance Marketing Lead, to reach marketing goals aligned to the business objectives
and targets of the Global Strategic Alliances organization. You will be an important point of
contact for the Alliances sales team globally and for North America.
Relationships: develop and maintain relationships with key partners, alliance directors and
internal stakeholders to help further the relationship and joint marketing opportunities.
Execute multi-channel, multi-partner programs: work with various internal groups and partner
teams to build integrated marketing plans. This fast-paced, high-growth environment will
require you to prioritize effectively, and balance a sizeable workload while not losing site of
tactical execution requirements.
Outcomes and Reporting: set, track and report progress around KPIs and ROI metrics, including
regular read outs on the performance of partner marketing programs. Conduct quarterly
marketing reviews (QMRs) with key alliance executive (internal and partner) to review
success/progress, identify gaps and maintain executive alignment and support.
Communication: work with the partner communications and internal field enablement
teams to communicate to partners, sales and other internal company audiences. Dynamic and
engaging content, presentations and conversations are a must.
Global: build plans and programs with global scale in mind. You will regularly work with the
Specific Responsibilities Include:
Develop annual and six-month comprehensive marketing plans and incorporate specific
geography plans into the overall strategic partner marketing plan for specific alliance partners
Collaborate cross-functionally with corporate & product marketing, partner programs and
operations, vertical and industry marketing, finance, product management, PR/AR, industry
events, sales enablement, business/corporate development and sales to guide the execution of
alliance marketing and awareness programs on a worldwide level
To-Partner communications. Working closely with Global Partner Communications to create and
deliver targeted communications to our Partner+ ecosystem, as well as internal
communications to sales and marketing teams
Perform other duties and projects as assigned
The required skill set includes:
- 5 years of relevant marketing experience with alliance and/or partner marketing and
communications experience a requirement.
Proven experience and expertise working with organizations such as Independent Software
Vendors (ISVs), Managed Service Providers (MSPs), Systems Integrators (SIs)
Experience with Dreamweaver or similar HTML editing tool a plus
Experience utilizing marketing automation platforms to deliver communications
Strong communication (written and verbal), reporting and presentation skills
Ability to work in a highly cross-functional environment to drive outcomes based plans,
programs and execution
Understanding of a broad range of marketing activities, disciplines, and tactics, including field
marketing, digital marketing, and industry events
Demonstrated revenue impact of partnerships and programs
Highly motivated, self-starter that can build and launch programs and communications within
budget and effectively manage multiple timelines
Ability to travel - less than 20 percent
Those authorized to work in the United States without sponsorship are encouraged to apply., working visa, or Those authorized to work in the United States without sponsorship are encouraged to apply.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER