Business Systems Analyst (Marketing Automation)

Agile, safe, Adobe platform
Contract W2, C2H

Job Description

Role: Business Systems Analyst (Marketing Automation)

Location: Santa Clara, CA/ Remote

Duration: Long term

W2 Candidates only

This position is not open for C2C

What you get to do in this role:

  • Work closely with various Marketing and other cross functional teams to understand and resolve business systems problems and identify areas of improvement.
  • Define project scope, gather business requirements and manage user stories for web application development.
  • Identify and explain impact to lead gen, revenue pipeline, and data impact in Marketing Automation, CMS, CRM systems.
  • Meticulously illustrate, explain, and document the technology and processes interlocks.
  • Document the specifications accurately in both business (BRD) and technical language (FSD, TSD).
  • Perform and document gap analysis: as is vs. to be
  • Manage UAT with stakeholders including coordination and signoff.
  • Contribute and participate in reviews for architecture, design and code.

In order to be successful in this role, we need someone who has:

  • 10+ years' experience in the role of a Business Analyst
  • Strong written and verbal communication skills.
  • Solid understanding of corporate web site builds and maintenance, analytics, marketing automation platforms, CRM etc.
  • Solid understanding of demand gen and lead gen processes.
  • Strong technical foundation and experience with AEM and ServiceNow, Apache, databases, CMS technologies desired.
  • Motivation and an interest in enhancing skills and learning new technologies.
  • The ability to work independently with minimal oversight while delivering outstanding results.
  • Experience with Agile/scrum/waterfall development and project methodologies.


Apptad offers strategic consulting, enterprise information management and digital transformation services. With globally connected offices in US and India along with a team of trained and certified IT resources, Apptad ensures quick and effective delivery to its customers.Apptad is relentlessly reinventing the outlook of how companies leverage data.

With an effort to enable our customers the ability to solve biggest problems within their organization.We perceive our clients problems and respond with custom solutions instead of handing over boilerplate responses.


Customer Focus: We listen carefully to the needs of our clients so that we know what s important for their business and can design a customized solution for their business.

Innovation: As a firm, we believe in constantly upgrading ourselves and improving our solutions to adapt to the changing landscape of technology.

Accountability and Ethics: We believe in taking our commitments as seriously as our customers and living up to them while building trust for a long term business relationship.

Dice Id : 90696384
Position Id : 2021-3128
Originally Posted : 1 month ago
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