Digital Analytics / Tagging SME (Adobe Web Analytics,Omniture or Google Analytics) Wilmington, DE -OR- Washington DC | 12mo+

Adobe Analytics, Web Analytics, Digital Analytics, Tagging, Omniture, Google Analytics, Documenting, Adhoc, Multichannel
Contract W2, Contract Independent, 12 null
Depends on Experience
Work from home not available Travel not required

Job Description


We are looking some Digital Analytics / Tagging SME (Adobe Web Analytics,Omniture or Google Analytics) in Wilmington, DE -OR- Washington DC location . If you are interested the share me your updated resume at or call me back at 770-573-7864.

Location: Wilmington, DE -OR- Washington DC

Duration: 12+ Months


Around 5+ years of experience (can do very senior and will consider more junior level candidates IF they are strong and have all of the skills and experiences required)

Look for people who have held titles/positions related to Digital Analytics, Data Analytics, Business Analysts with the digital analytics skills. Prior titles held isn t important as long as they have the skills.

MUST have experience with tagging and measurement (typically if they have tagging they have measurement but please ask them when you screen)

Web Analytics

Analytics Tools AZ prefers Adobe Analytics but will consider other tools such as Telenium, Omniture, Google Analytics, etc.

Highly preferred / experience in the pharma industry or Healthcare (will consider without but it s HIGHLY preferred)

Adhoc (another skill that may not be on the resume but most qualified candidates will have it, ask)

Documenting requirements specifications

Must have great communication skills as they will work closely with various business/technical teams, high-level management and stakeholders

They would love branding or experience working with agencies but absolutely NOT required

As always, for C2C submittals, all candidates must be on your company s direct W2 at the time of hire


Digital Tagging Business Analyst

We are looking for someone with knowledge of tagging/web analytics/measurement who is comfortable working with a variety of stakeholders (brand managers, technical staff in development/analytics and marketing agencies). This role is client facing and works directly stakeholders to develop tagging requirements and translating that to documentation used for development to implement.


This role will work with key stakeholders to understand the analytics objectives to develop the appropriate tagging strategy and requirements tied to business needs/goals for the web analytics

Assist/Lead in the overall strategy and implementation of changes relating to Tagging, Analytics and Measurement to support the Business Unit s needs.

Coordinate closely with the Tagging and Analytics team in identifying requirements from multiple sources (such as web and mobile) including all stakeholders.

Develop tagging requirements documents tied to business needs/goals

Work with IT team to ensure that accurate tracking metrics are collected and effectively reported

Will conduct data validation to ensure data integrity monitor the deployment and management of tags, coordinate and triage tagging issues.

Provide recommendations on improvement of tagging and analytics processes, efficiencies and effectiveness.

Manage the agency relationship and working with agencies to support 3rd party pixel tagging.

Define/Update and Revise website KPIs (engagement and visitation metrics) that align with broader brand goals and objectives.

Develop website tagging and data collection strategies and documentation that ensures all appropriate KPIs are being captured and recorded.

Leverage website reporting to understand and document! the health of AZ brand properties. A strong understanding of the factors improving (or depressing) site performance and engagement is critical to succeeding in this role.

Partner with Web Services/Website Update & Optimization teams to ensure one-off website revisions are implemented, staged, reviewed, and launched efficiently and properly.

Stay abreast of latest digital trends, technologies, and best practices - to ensure all brands under the leading digital presence and most effective at communicating approved brand messaging in their respective competitive sets.



Bachelor s degree

1-3 years experience in web analytics and site tagging and measurement ideally in Adobe.

Analytics Omniture (or similar product like Google Analytics).

Pharma/Healthcare or similar regulated industry background or having worked large organizations that market to consumers across multiple channels.

Adhoc reporting / Analysis and Troubleshooting experience.

Experience in documenting technical requirement specifications.


Minimum 2+ years of relevant experience in multichannel promotion.

Familiarity with customer segmentation and user profiling techniques.

Knowledge of auditing techniques for site tagging.

Experience and knowledge of digital analytics tools (i.e. Adobe Analytics or Google Analytics).

Required consulting skills:

Highly organized, extremely detail-oriented, and ability to multi-task in a deadline-driven environment.

Ability to work both independently and cross-functionally, think critically and work in a rapidly evolving environment.

Client facing and strong communication skills required with the ability to communicate complex topics in clear and simple terms.

Ability to learn new business environments, applications, technologies, and processes quickly.

Similar job titles:

Digital Program Manager for Tagging

Digital Analyst

Thanks & Regards

Manjeet Yadav

3220 Pointe Pkwy
Peachtree Corners, GA 30092
Contact: 770-573-7864


Note: Email is the best way to reach me.

Posted By

Manjeet Yadav

3220 Pointe Pkwy, STE 200 Peachtree Corners, GA, 30092

Dice Id : 500203736
Position Id : 6234336
Originally Posted : 5 months ago
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