As a Researcher on the North America Regional & Oceania team, you will be tasked with diving into highly ambiguous problem spaces, applying a variety of research methods in innovative ways, and collaborating closely with our regional Publishing and Esports leads, stakeholders, external product partners and other Insights embedded throughout the company to improve our understanding of both our consumers.
You will be accountable for supporting market research efforts (qualitative and quantitative), and for driving opportunities at the regional level for North America and Oceania, including market landscape and brand tracking, top-of-funnel product health metrics, audience sizing and profiling, and anything else necessary to measure our regional level goals and commitments. You will originate new data and synthesize existing data sources into actionable reporting about the health of our products, brands, and strategically relevant competitors and conditions emerging in our regional markets to inform strategy in the North America and Oceania markets.
You will be responsible for flexibly developing at scale multimodal approaches to understanding the nature and business KPI impact of shifts in sentiment (both brand and other) and changing needs of both players and Esports fans in North America and Oceania. Over time, you will be expected to support the team in developing a framework for integrating traditional survey-based market research, internal account data, internal player surveys, secondary data, and social listening data into a holistic picture of the player and of the Esports fan (and how that affects our business at a strategic level).
This role requires a willingness to work alongside regional leadership in evaluating our existing portfolio, and determining how we can further develop and market products. Performance in this role requires creativity, willingness to try, fail, and try again at a new approach until it’s working, and a broad familiarity with social science methods.
Develop and execute projects that improve our understanding of the audience in order to both grow the audience and increase audience investment in our various IP
Generate/socialize backlog for regional market research to understand gamer & esports fan preferences
Advise regional leadership on market research spend/best practices, and need for scope of current tools and future tools to be developed
Deep dive on player brand sentiment regarding publishers and developers, synthesizing our existing brand research and developing recommendations for the regional product leads
Collaborate with product and central insights to further develop segmentation of core fans
Scope, support and socialize regional audience profiling, purchase/trial research, or additional company-wide research efforts
Framework for understanding the interaction effects between player hours in games and player engagement in non-game experiences
Construct, organize, and execute studies and surveys designed to answer business, development, and usability questions
Collaborate with central research team to design and moderate focus groups as needed
Share your results with leaders in clear, illustrative presentations
Build and maintain strong relationships with product and regional insights teams
BA or BS in Psychology, Anthropology, Human-Computer Interaction, or a related social science discipline
4+ years of experience in user experience research, behavioral or cognitive research, or quantitative market research
Proficient in a variety of research methodologies, such as surveys, focus groups, ethnography, and labs, and apply research methodologies with a minimal amount of craft guidance
Expertise in at least one quantitative method for understanding sentiment, needs, and preferences (survey highly preferred)
Strong hypothesis-driven experimentation skills with emphasis on qual/quant user research techniques and playtesting/labs. Comfort/familiarity with helping a team test, learn, and iterate
Ability to generate actionable recommendations for brand/growth strategy
Ability to create clear presentations and convey complex or nuanced topics to creative audiences
Intellectually humble & defaults to listening, always considering the information/ideas presented by others with an open mind. Wants to win together, as a team
Strong problem-solving skills and ability to structure out nebulous spaces
The products in our portfolio may each make pivots in the course of its development and, as a result, priorities may shift drastically. The person in this role should be willing and able to shift focus as necessary
Some problem spaces require a high degree of creativity under constraints, candidates should be comfortable with experimentation and innovation for problem spaces where no clear best practices for methods/analysis currently exist
Experience with gaming, tech or consumer products
Experience within the tech, gaming or media/entertainment industry