Knowledge Center

In today’s highly competitive market, building a funnel of active and passive tech professionals requires a robust employer brand that sets you apart from the competition.

A strong employer brand works hard inside and outside of your company to ensure you engage top talent by showcasing what makes your organization unique and attractive to technologists looking to grow their career. In fact, companies with Dice Employer Branding receive 10% more applications than those without.₁ 

Your brand is an important differentiating factor in a candidate’s decision to apply and ultimately join your company. When considering a job opportunity, technologists want to understand your company’s brand and how they fit with your company before they apply. Completing your profile to its full potential gives technologists insight into your culture and helps them determine if your company aligns with their preferences.

One way technologists can view your Company Profile on Dice is by clicking the hyperlinked company name on job postings from the job search page.

Your Company Profile can also be viewed by technologists through the detailed job view when they click into your job postings, and through various advertising efforts, such as the Social Brand Boost. For more information on additional employer branding options, please feel free to reach out to us here.

Dice offers two types of profiles: a Free Company Profile with jobs posted on Dice and the Enhanced Company Profile. The Enhanced Company Profile allows you to tell a more comprehensive story about your company and drive more brand awareness so you can target the right talent who are excited to work at your company. 

Key Features of the Enhanced Company Profile:

• Tech Stack: Signal to technologists the types of technologies used at your company to attract the right talent.
• Office Policy: Help technologists find the right fit for their remote or onsite preferences.
• More Company Culture Insight: Showcase your benefits, including any health and wellness, vacation and time off, financial and retirement, professional development, and any perks and discounts.
• Awards & Accomplishments: Stand out from your competitors and highlight how others have recognized the great achievements of your company.
• Our Team: Showcase your recruiters with profiles on Dice, with a quick option for technologists to send them an Instant Message or view their recruiter profile.

_{1. Source: Dice, calculated difference in applies between branded and non-branded clients using BrandMax.}