Digital Marketing Specialist

Description

Our team is seeking a Marketing Specialist to support a segmentation initiative focused on analyzing product lines, identifying profitability, and evaluating customer alignment across key offerings for a major client in the CPG industry. The role involves assessing the performance and market position of three core products to determine profitability and ensure they continue to meet evolving client needs.

This position will report directly to the Strategic Marketing Manager and collaborate closely with cross-functional teams, including Product, Sales Management, Engineering, and external agency partners.

Key Responsibilities:

• Develop and execute digital marketing strategies, programs, and supporting collateral.
• Create, distribute, and manage communications such as newsletters, email campaigns, social media posts, and other marketing assets.
• Design graphics for internal and external advertising purposes.
• Support mass communication initiatives targeting both internal and external audiences.
• Generate innovative social media campaigns to expand client reach and drive high-value sales leads.
• Oversee content management and delivery across websites and social platforms.
• Coordinate marketing events and meetings, including promotional item selection, budgeting, and messaging.
• Manage CRM and digital systems to evaluate customer satisfaction and report on key marketing metrics.
• Prepare agendas, meeting reports, statistics, and performance summaries to inform ongoing strategy sessions.
• Support relationship building and strategic alliances within the industry.

Requirements

Technical Requirements:

• Proficiency in Microsoft Dynamics
• Experience with Microsoft Power BI for reporting and analytics
• Advanced skills in Excel and PowerPoint for pricing and presentation analysis

Required Qualifications:

• Demonstrated experience conducting data analytics, particularly focused on profitability analysis
• Solid project management experience with proven organizational abilities
• Experience in digital marketing and campaign management
• Graphic design and multi-channel content creation experience preferred
• Strong communication, reporting, and presentation skills

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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