Adobe Analytics Lead / Digital Analytics Lead - Must have 10+ years of experience

Adobe Analytics Lead / Digital Analytics Lead - Must have 10+ years of experience

Onsite at Dallas, TX

Job Summary:

The Adobe Analytics Architecture Lead is a pivotal role, dedicated to driving the implementation and optimization of Adobe Analytics and Adobe Target. This position demands extensive project leadership and a deep understanding of Adobe platforms, aimed at enhancing data collection capabilities and user experience on our e-commerce platform to significantly boost conversions and sales.

Key Responsibilities:

• Implementation and Oversight:
• charge of Adobe Analytics and Adobe Target Premium implementations across the organization.
• and execute advanced data collection and analysis strategies that align with business objectives, emphasizing initial quality and accuracy to minimize iterative corrections.
• Leadership and Expertise:
• as the Subject Matter Expert (SME) for Adobe Analytics and Adobe Target, overseeing system updates and optimizing product recommendations.
• and maintain essential monitoring dashboards to evaluate the effectiveness and health of Adobe implementations.
• and manage calculated metrics and segments within Adobe Analytics and the Adobe Experience Platform to enhance data functionality.
• and Support:
• with business and product owners to refine analytics implementations that meet business needs and elevate customer experiences.
• continuous support and insights to internal teams on utilizing Adobe Analytics for marketing and enhancing customer experience.
• Management:
• and articulate technical requirements and project progress effectively across teams and to senior executives.
• project priorities in partnership with business leaders to ensure timely delivery of analytics capabilities.

Requirements:

• Experience and Technical Skills:
• least 7 years of hands-on experience in Adobe Analytics and Adobe Target implementation, including system administration and detailed analysis.
• in Adobe Experience Cloud, Adobe Launch TMS, HTML, and JavaScript.
• track record of developing and managing complex digital analytics frameworks.
• Thinking and Problem Solving
• analytical skills with a proactive approach to problem-solving; capable of leading efforts to dissect and rectify inaccuracies in data collection and analysis.
• problem-resolution skills, with a focus on leading team efforts to anticipate and tackle issues before they impact data integrity.
• and Leadership:
• communication abilities, capable of explaining complex technical details and influencing decision-making through persuasive arguments.
• leadership in managing cross-functional projects and initiatives.
• Experience:
• experience working in an e-commerce business environment, with a deep understanding of digital retail operations and e-commerce analytics.
• Background:
• degree in Computer Science, Marketing, Business Administration, or related field required.
• Attributes:
• proficiency in Excel and PowerPoint for sophisticated reporting and presentations.