Overview
On Site
Full Time
Skills
Product Development
Data Collection
Visualization
Marketing Analytics
Research
Data Analysis
Modeling
Evaluation
Online Marketing
Electronic Commerce
Management
Market Analysis
Marketing
Advertising
Performance Appraisal
Motivation
Profit And Loss
SAP BASIS
Job Details
CW-Marketing Analytics Manager II
The Data Analytics Manager advises a team that gathers, analyzes, and interprets market/business sector trends and customer data, identifying insights that ultimately inform business, product development and marketing decisions. This job manages the data collection, modelling, visualization, and interpretation efforts of the marketing analytics team.
Key Responsibilities and Duties
Career Level
8PL
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
Read more about your rights and view government notices .
The Data Analytics Manager advises a team that gathers, analyzes, and interprets market/business sector trends and customer data, identifying insights that ultimately inform business, product development and marketing decisions. This job manages the data collection, modelling, visualization, and interpretation efforts of the marketing analytics team.
Key Responsibilities and Duties
- Oversees processes and methodologies for gathering and analyzing market data and opinion research.
- Ensures accuracy and integrity of data, analytics, statistical modelling, visualizations, and interpretations.
- Implements evaluation standards and related policies and processes used to either project or measure results of various marketing initiatives.
- Analyzes revenue impact of various online marketing and e-commerce strategies.
- Communicates with senior management about market analyses and marketing campaign performance, highlighting areas of opportunity for increased marketing and advertising as well as potential for new product or service development as appropriate.
- Manages performance of team through regular, timely feedback as well as the formal performance review process to ensure delivery of exceptional products and engagement, motivation, and development of team.
- University (Degree) Preferred
- 5+ Years Required; 7+ Years Preferred
- Physical Requirements: Sedentary Work
Career Level
8PL
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
Read more about your rights and view government notices .
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.