Marketing Data Analyst

RESPONSIBILITIES:
Kforce has a client in Irvine, CA that is seeking a Marketing Data Analyst (contract) to support content performance tracking, reporting, and insights development for multiple franchise social media channels and content optimization initiatives. The Marketing Analytics team plays a vital role in achieving this by combining technical expertise with business insights to optimize marketing strategies and ensure data-driven decision-making.

Summary:
This role will report directly to the Senior Audience Development Manager and support the development of franchise KPIs, shaping channel strategy insights, articulating platform best practices and driving regular reporting to key stakeholders. As a Marketing Data Analyst, you will contribute directly to elevating our social content insights practice and support initiatives to evaluate the overall health of social media and video platforms for large game franchises. If you have a passion for turning data into actionable strategies and enjoy collaborating across disciplines, we'd love to hear from you.

Responsibilities:
* Own focused reporting across major publishing and game release beats
* Standardize data formats, tagging, and frameworks across teams and systems
* Aid in the creation and execution of regularly scheduled deliverables
* Ensure program KPIs are integrated in reporting outputs and performance goals are socialized across franchise groups
* Partner with analyst team to ensure overall deliverable quality and reporting is rooted in tangible, quantitative insights
* Establish and maintain knowledge of current franchise communities
* Establish and maintain knowledge of content cycles (patches, expansions, major beats)

REQUIREMENTS:
* 3+ years of data analysis experience in media planning, social media management and/or digital marketing research
* Demonstrated experience in Project Management
* Demonstrated experience in the use of tools like Sprinklr, native social analytics platforms, and other Udata-focused platforms (Ex. Stream Hatchet, Tubular)
* Experience driving social listening programs, developing involved topic queries and comprehensive analysis (Ex. landscape, competitor, campaign)
* Deep understanding of current social/video platform landscape and content archetypes
* Strong analytical, written and verbal presentation skills with the ability to communicate complex ideas clearly and craft informed recommendations
* Proficient in Microsoft/Google productivity suites (Ex. Excel/Sheets, Powerpoint/Slides)

Preferred Qualifications:
* Education/background in marketing, data analytics or paid media
* Experience in the gaming industry or working with marketing teams in a digital-first environment
* Data-science/statistics experience
* Working knowledge of SQL (BigQuery a plus); experience with at least one visualization tool such as Tableau, Looker, or Power BI
* Love for gaming

What you bring to the table:
* Priorities can often change in a fast-paced environment like ours

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.