Audience Research Analysis Coordinator

Overview

DecisionPoint seeks an Audience Research Analysis Coordinator to support qualitative and quantitative research activities that inform enterprise-wide strategic communications and engagement initiatives for a large federal and DoD-aligned mission environment. This role assists in gathering, analyzing, and synthesizing research findings related to audience needs, behaviors, preferences, and communication patterns.

The Coordinator supports study design, research execution, data collection, analysis, and reporting. This role contributes critical insights that improve message resonance, stakeholder engagement, and user-centered communications planning.

This position is fully remote.

Note: By applying to this position, you acknowledge and consent to having your resume included in an active competitive government contract bid.**

Duties & Responsibilities

The Audience Research Analysis Coordinator will:

• Assist in conducting user and audience research using interviews, surveys, focus groups, and observational methods.

• Help design qualitative and quantitative research studies to uncover audience behaviors, needs, and communication preferences.

• Support data collection, coding, and analysis to identify insights, trends, and pain points.

• Document findings in research summaries, briefs, and presentation materials.

• Contribute to segmentation analysis and behavioral insights that shape strategic communications.

• Support the creation of personas, journey maps, and behavioral profiles.

• Assist with research scheduling, participant coordination, and logistics planning.

• Maintain research repositories, documentation, and metadata for ongoing research efforts.

• Collaborate with communications, UX, policy, and outreach teams to ensure alignment with mission priorities.

• Ensure research outputs meet accuracy, accessibility, and quality standards.

Qualifications

Clearance Requirement

Candidate must possess a Tier 2 Moderate Risk Public Trust (from any federal agency) or an active Secret clearance or higher.

Education (Required)

Bachelor's degree in Sociology, Psychology, Communications, Human-Computer Interaction (HCI), Marketing, Research Methods, or a related field.

Experience (Required)

• Minimum 2 years of experience assisting with audience research, user research, communications analysis, or related activities.

• Experience supporting qualitative and quantitative research activities.

• Experience gathering and synthesizing data into clear summary findings.

Technical Knowledge (Required)

• Basic knowledge of research methodologies (interviews, surveys, focus groups, usability studies).

• Familiarity with qualitative coding and entry-level quantitative analysis.

• Understanding of audience segmentation, behavioral insights, and communication analysis.

Technical Knowledge (Preferred)

• Experience using analytics or research tools (e.g., Qualtrics, SPSS, NVivo, Power BI).

• Experience supporting UX or digital engagement research.

Certifications (Preferred)

• Research methods, analytics, or UX research certifications

• ITIL v4 Foundation

Skills

• Strong attention to detail and accuracy.

• Good communication and documentation skills.

• Ability to support multiple research tasks simultaneously.

• Curiosity, analytical thinking, and willingness to learn advanced methodologies.

• Ability to collaborate effectively across multidisciplinary teams.

Our Equal Employment Opportunity Policy

• EEO and Affirmative Action Policy: DecisionPoint Corporation is an Equal Employment Opportunity and Affirmative Action employer. It is the policy of DecisionPoint Corporation to provide equal employment opportunity in accordance with all applicable Equal Employment Opportunity/Affirmative Action laws, directives and regulations to all employees and qualified applicants without regard to race, ethnicity, color, religion, national origin, sex, age, disability status, pregnancy, sexual orientation, gender identity, genetic information, protected veteran status, or any other protected status under Federal, State or Local laws.
• Pay Transparency Policy: In accordance with Presidential Executive Order 13665, DecisionPoint Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
• Authorization to Share Resume and Personal Information: By expressing your interest and submitting your resume for this position, you authorize DecisionPoint Corporation to share your resume, as well as personal information included on the resume, with its subsidiaries, affiliates and teaming partners for the purpose of considering you for this position and other available positions requiring comparable skills, education and experience. Should DecisionPoint Corporation. or its affiliates and teaming partners wish to initiate pre-employment discussions, you will be asked to complete an employment application and related employment documents.